West

September 22, 2009 | New Jersey Law Journal

There are definite tricks of the trade that need to be applied when trying to drive traffic to your Web site.

By Stacy West Clark and Jason P. Lisi

8 minute read

October 04, 2010 | Texas Lawyer

Like clockwork every fall — once the summer ends and kids go back to school — my phone starts ringing with calls from firms who see a long fall and winter ahead and are re-energized to rev up their business development activities, says Stacy West Clark. Most of these firms do not have marketing plans in place and are looking to "get something going" right away.

By Stacy West Clark

7 minute read

December 27, 2010 | The Legal Intelligencer

I was going to send each and every one of you a Starbucks or movie gift card — so you could enjoy some real relaxation and escape. But then I thought — what else could I do for the legal community?

By By Stacy West Clark

7 minute read

September 07, 2009 | Texas Lawyer

You have just developed, or revitalized, a now wonderful Web site. You have poured dollars and time into creating an informative and client-friendly site. Or, better still, you have developed a microsite dealing with one specialty area of your practice. Now what? How do you get visitors to come to your site?

By Stacy West Clark and Jason P. Lisi

9 minute read

August 02, 2010 | Texas Lawyer

Stacy West Clark says that whenever she asks lawyers if they are delivering outstanding service to their clients, they always seem to answer, "You bet!" Everyone thinks their service is tops. But when you talk to clients and ask them for their views on the type of service they are receiving, most give their firms a "C" grade, she says.

By Stacy West Clark

7 minute read

August 06, 2010 | Law.com

There are over a million lawyers in the United States all competing for clients, says Stacy West Clark, and what separates them is the kind of service -- not just the legal product -- they provide. How do you assess if your service meets the mark? Clark discusses 10 things you should do.

By Stacy West Clark

8 minute read

December 26, 2007 | National Law Journal

Marketer Stacy West Clark's gift to you is advice from law firm marketing experts as well as from herself. One reminds lawyers to fix up their Web sites -- "Visitors to law firm Web sites view lawyer biographies three to four times more than any other pages," she says -- while another recommends attorneys devote a minimum of 200 hours a year on business development -- an easy target to hit, he claims. Clark herself says to think about marketing every day and with each person you meet.

By Stacy West Clark

9 minute read

March 30, 2011 | New Jersey Law Journal

Proposing a modified contingency-fee model based on a claim's 'total value'

By Alexander T. West Jr.

8 minute read

December 17, 2008 | New Jersey Law Journal

The components of great service include understanding the client's business, being incredibly responsive, communicative and accessible and looking for opportunities to make the client's life and business world better.

By Stacy West Clark

6 minute read

December 26, 2007 | Law.com

Marketer Stacy West Clark's gift to you is advice from law firm marketing experts as well as from herself. One reminds lawyers to fix up their Web sites -- "Visitors to law firm Web sites view lawyer biographies three to four times more than any other pages," she says -- while another recommends attorneys devote a minimum of 200 hours a year on business development -- an easy target to hit, he claims. Clark herself says to think about marketing every day and with each person you meet.

By Stacy West Clark

9 minute read