By Jonathan Ringel | November 6, 2018
Recent rebranding efforts in Atlanta involved firms examining themselves and talking with clients to decide what they wanted to project to the world.
By Noel Elfant | November 6, 2018
Don't sweat the small stuff and you'll be well-situated to win the big stuff.
By Noel Elfant | November 6, 2018
Don't sweat the Small Stuff and be well-situated to win the Big Stuff.
The American Lawyer | Commentary
By Ioana Good | November 5, 2018
Design thinking is an innovation methodology composed of a series of steps for generating options, testing strategies and getting feedback.
By David Gialanella | November 1, 2018
"There's a great opportunity for mid-market firms to do superior branding," said Ross Fishman of Fishman Marketing. Midsize firms "can have stronger cultures, more defined cultures, because they aren't the product of countless mergers."
The Legal Intelligencer | Commentary
By Wayne Pollock | November 1, 2018
In case you haven't noticed, we are living in an increasingly divisive society. Everything is up for debate, and we are expected to pick a side in those debates.
By Xiumei Dong | October 31, 2018
Four years after opening an office in San Francisco, Maynard Cooper & Gale is launching a unit that it hopes will service a "Southern Silicon Valley."
By Hugh A. Simons | October 31, 2018
The IP market's pricing crash and competitor churn offer an instructive tale
By Christine Simmons | October 30, 2018
Recent acquisitions of directory companies by private equity firms have sparked concerns among some law firm CMOs, who wonder if the moves could lead to price increases or data risks.
The Legal Intelligencer | Commentary
By Meg Charendoff | October 29, 2018
Pop quiz. What's the number one, most important marketing action you should take? Anyone who's read more than a couple of my columns (or read the headline of this one) should know the answer.
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