Law Firm Marketing and Business Development

  • The Legal Intelligencer

    It Takes Two: The Attorney-Marketer Relationship

    By Jessica L. Mazzeo and Emily Griesing | August 24, 2017

    Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.

  • New York Law Journal

    Three Ways Virtual Reality Is Already Shaping the Legal Industry

    By Helen Bertelli | August 23, 2017

    In her Law Firms column, Helen Bertelli writes that while "Ready Player One" may be fiction, the virtual reality industry is not: it's projected to generate $30 billion in revenue by 2020; $150 billion if you count augmented reality. If that's not enough to keep VR on your radar, consider its potential to generate billable work, its use for marketing and its potential for use in the courtroom.

  • The Recorder

    Practicing Professionalism as a Lawyer

    By Randy Evans and Shari Klevens | August 23, 2017

    Professionalism is necessary so that the practice of law may continue to survive and thrive.

  • The American Lawyer

    Standing at the Crossroads of Legal Innovation

    By Teresa J. Walker, Law Firm Partnership & Benefits Report | August 22, 2017

    The law firm business model of the past is under attack. Slowly, private legal is responding with things like developing knowledge management systems, establishing jobs for data analysts who can establish pricing of services and beginning to look at ways to outline workflows and processes. Unfortunately, corporate clients are impatient and are beginning to push harder for improved efficiency and increased speed of service delivery.

  • Daily Business Review

    Law Firms Urging Clients to Prepare for New Federal Rules That Will Affect Partnerships and LLCs

    By Monika Gonzalez Mesa | August 21, 2017

    New federal rules taking effect in 2018 that will affect partnerships and limited liability companies have prompted law firms to alert clients that they should review and amend their governing documents and designate a partnership representative in case of an audit by the IRS.

  • The American Lawyer

    Law Firms Still Suck at Business Development, Survey Finds

    By Chris Johnson | August 17, 2017

    Business development folks at large law firms should look away now.

  • Daily Business Review

    Demand for Real Estate and M&A Lawyers Strong in Florida Legal Market

    By Monika Gonzalez Mesa | August 16, 2017

    South Florida recruiters are seeing a legal market hungry for real estate lawyers, especially at the senior partner level, while corporate M&A, private equity and health care practices are hot, too.

  • The Legal Intelligencer

    Avvo Blasts New Ethics Opinions on Attorney Match Services

    By Christine Simmons | August 11, 2017

    New York has become the latest state to target attorney match service Avvo Inc. for ethical violations.

  • The Legal Intelligencer

    Chartwell Hires First CMO From Obermayer

    By Lizzy McLellan | August 11, 2017

    With expansion in mind, Chartwell Law Offices has added a new title to its executive suite—chief marketing officer.

  • Legaltech News

    Avvo Blasts New Ethics Opinions on Attorney Match Services

    By Christine Simmons | August 10, 2017

    A New York State Bar Association opinion says a lawyer paying Avvo's marketing fee is making an improper payment for a recommendation.

More From ALM

With this subscription you will receive unlimited access to high quality, online, on-demand premium content from well-respected faculty in the legal industry. This is perfect for attorneys licensed in multiple jurisdictions or for attorneys that have fulfilled their CLE requirement but need to access resourceful information for their practice areas.
View Now
Our Team Account subscription service is for legal teams of four or more attorneys. Each attorney is granted unlimited access to high quality, on-demand premium content from well-respected faculty in the legal industry along with administrative access to easily manage CLE for the entire team.
View Now
Gain access to some of the most knowledgeable and experienced attorneys with our 2 bundle options! Our Compliance bundles are curated by CLE Counselors and include current legal topics and challenges within the industry. Our second option allows you to build your bundle and strategically select the content that pertains to your needs. Both options are priced the same.
View Now
February 24, 2025 - February 26, 2025
Las Vegas, NV

This conference aims to help insurers and litigators better manage complex claims and litigation.


Learn More
March 24, 2025
New York, NY

Recognizing innovation in the legal technology sector for working on precedent-setting, game-changing projects and initiatives.


Learn More
March 24, 2025 - March 27, 2025
New York, NY

Legalweek New York explores Business and Regulatory Trends, Technology and Talent drivers impacting law firms.


Learn More

McCarter & English is actively seeking a 5th-6th year trademark associate who has trademark prosecution, licensing and litigation experi...


Apply Now ›

**PLEASE READ THE COMPLETE AD BEFORE APPLYING***Established 25-year boutique Plaintiff's Personal Injury Law Firm in the Dadeland area seeki...


Apply Now ›

Our client, a multi-state full-service boutique, is seeking to add a senior construction litigation associate to their Florida team. Qualif...


Apply Now ›