By LTN Staff | September 7, 2017
In this month's Ask the Marketer, four experts explore how legal marketers can get their message on track when responding to a cybersecurity incident.
By Monika Gonzalez Mesa | September 5, 2017
Fowler White Burnett has lured two new shareholders to its South Florida offices, one of them from struggling Am Law 200 firm Sedgwick, which has seen offices close and more than 30 lawyers defect across the country this year.
By Robin Hensley, Raising the Bar | September 1, 2017
As far as building business when a government attorney comes on board, it's just a matter of leaning back and waiting for the phone to ring, right?
By Wayne Pollock | August 31, 2017
In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."
By Meg Charendoff | August 30, 2017
We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, reclined our seats and almost instantly fell asleep.
By Alisha Marks Tischler, Schwartz Media Strategies | August 30, 2017
Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing.
By Jeffrey Sussman | August 29, 2017
Jeffrey Sussman writes: Too many attorneys do not let the world know of important cases they have won, of successful deals they have negotiated, or challenges to judicial decisions that may result in new precedents. Such accomplishments should be touted not just to the legal community, but also to spheres of influence that can enhance one's professional reputation.
By Commentary by Alisha Marks Tischler | August 29, 2017
Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing. Instagram's audience may skew younger, but the millennials of today are the clients (and employees) of tomorrow, making the platform fertile ground for building a brand online, writes Alisha Marks Tischler.
By Gina Passarella | August 25, 2017
The legal marketing community took issue with The American Lawyer's use of "nonlawyer" in a story. Here's why.
By Brenda Sapino Jeffreys | August 25, 2017
A Texas appeals court affirmed judgments that Cheryl and Ronald Hole violated Texas disciplinary rules by continuing to practice as Hole & Alvarez after Micaela Alvarez left the firm to become a federal judge.
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