Law Firm Marketing and Business Development

  • Legaltech News

    What's the Marketing Strategy When a Data Breach Hits?

    By LTN Staff | September 7, 2017

    In this month's Ask the Marketer, four experts explore how legal marketers can get their message on track when responding to a cybersecurity incident.

  • Daily Business Review

    Fowler White Lures 2 New Partners in Florida, Including 1 From Struggling Sedgwick

    By Monika Gonzalez Mesa | September 5, 2017

    Fowler White Burnett has lured two new shareholders to its South Florida offices, one of them from struggling Am Law 200 firm Sedgwick, which has seen offices close and more than 30 lawyers defect across the country this year.

  • Daily Report Online

    Name Recognition Doesn't Make the Phone Ring

    By Robin Hensley, Raising the Bar | September 1, 2017

    As far as building business when a government attorney comes on board, it's just a matter of leaning back and waiting for the phone to ring, right?

  • The Legal Intelligencer

    Don't Do These 5 Things When a Reporter Calls Seeking Comment

    By Wayne Pollock | August 31, 2017

    In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."

  • The Legal Intelligencer

    Marketing (and Life) Lessons From #Eclipse2017

    By Meg Charendoff | August 30, 2017

    We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday ­morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, ­reclined our seats and almost instantly fell asleep.

  • Legaltech News

    Instagram: The Next Frontier for Law Firm Branding

    By Alisha Marks Tischler, Schwartz Media Strategies | August 30, 2017

    Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing.

  • New York Law Journal

    How to Market and Promote Your Law Practice

    By Jeffrey Sussman | August 29, 2017

    Jeffrey Sussman writes: Too many attorneys do not let the world know of important cases they have won, of successful deals they have negotiated, or challenges to judicial decisions that may result in new precedents. Such accomplishments should be touted not just to the legal community, but also to spheres of influence that can enhance one's professional reputation.

  • Daily Business Review

    Instagram: The Next Frontier for Law Firm Branding

    By Commentary by Alisha Marks Tischler | August 29, 2017

    Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing. Instagram's audience may skew younger, but the millennials of today are the clients (and employees) of tomorrow, making the platform fertile ground for building a brand online, writes Alisha Marks Tischler.

  • The American Lawyer

    What the Reaction to the Term 'Nonlawyer' Says About Law Firm Caste Systems

    By Gina Passarella | August 25, 2017

    The legal marketing community took issue with The American Lawyer's use of "nonlawyer" in a story. Here's why.

  • Texas Lawyer

    Court Upholds Sanctions Against Law Firm That Failed to Change Name

    By Brenda Sapino Jeffreys | August 25, 2017

    A Texas appeals court affirmed judgments that Cheryl and Ronald Hole violated Texas disciplinary rules by continuing to practice as Hole & Alvarez after Micaela Alvarez left the firm to become a federal judge.

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