By Elizbeth Lampert and Lara Cupit | August 25, 2023
Blogs and articles serve as platforms for sharing valuable insights and play a significant role in attracting potential clients, establishing thought leadership, and ultimately bringing in business, according to Elizabeth Lampert and Lara Cupit of Elizabeth Lampert PR.
By Dan Packel | August 24, 2023
Some of this is more staff, part of this is inflation. But another part is actually a shift toward higher-value support personnel.
The Legal Intelligencer | Commentary
By Wayne Pollock | August 24, 2023
There are opportunities throughout the writing process for humans to partner with AI. Here's how to think about that division of labor.
By Isha Marathe | August 23, 2023
With its new chatbot Athena, powered by OpenAI's GPT-3.5, the firm is drawing an unequivocal line when it comes to certain use cases—and keeping a watchful eye.
By Stefanie Marrone | August 21, 2023
"Content marketing is not a buzzword," writes Pro Mid Market columnist Stefanie Marrone. "It's a powerful strategy to enhance visibility, establish trust and communicate value. By focusing on building genuine relationships, offering tailored content and leveraging platforms like LinkedIn, firms can position themselves as leaders in their areas of expertise, driving growth and fostering lasting client connections."
By Heather McCullough | August 21, 2023
As firms strive to remain competitive in an increasingly crowded marketplace, marketing and business development professionals can and should play a critical role in driving growth and helping generate revenue.
The Legal Intelligencer | Commentary
By Meg Pritchard | August 21, 2023
These third-party rankings and awards can serve as independent confirmation of your work and reputation. In addition, you and your firm can leverage these recognitions in your own marketing.
By Mason Lawlor | August 18, 2023
Peer review research and attorney accolades company Best Lawyers has announced the acquisition of digital marketing agency Good2bSocial, effective immediately.
The American Lawyer | Analysis
By Murray Coffey | August 17, 2023
This series of articles is meant to start the conversation among firm management about how to identify the person with the right skillset for this mission critical position.
By Isha Marathe | August 9, 2023
The new service offering will take a tech-forward approach to cater to law firms, legal tech companies and ALSPs as the industry's banking, financing and business needs continue to evolve.
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