By Jason Noble | March 31, 2023
While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.
By ALM Staff | March 30, 2023
Marketers are often asked about maximizing ROI from a particular show: "How do I convert my conversations into well-qualified leads?"
By Justin Henry | March 28, 2023
"At some point, [Big Law] decided they didn't want to do the day-to-day work of corporations, just bet-the-company type stuff," Wendy Bernero, chief growth officer of software provider Page Vault, said at a LegalWeek panel on the state of mid-market firms. "The gift they gave to middle-market firms was the day-to-day work."
By Amanda O'Brien | March 23, 2023
"You can either figure out what service you provide right now, and find the ideal customer to buy that service," said Litify President Ari Treuhaft, "Or if there's an ideal customer that you want to service … figure out what they would buy and build that."
The Legal Intelligencer | Commentary
By Dave Poston | March 22, 2023
Many firms are facing questions from partners, associates, law students and the community at large about their clients' choices and, in turn, their choice of clients. As a result, a few firms are reportedly reviewing their entire client lists, while some are changing long-standing policies that partners can choose their own clients, and others are creating new client review panels.
The Legal Intelligencer | Analysis
By Justin Henry | Amanda O'Brien | March 16, 2023
"We believe if we can see around corners and we can see what will happen next to [our clients], we will get the lion's share of their work," says managing partner Grant Palmer.
The Legal Intelligencer | Commentary
By Joshua M. Peck | March 15, 2023
For a marketer focused on media relations—as your author has been for some 29 years—the journalistic landscape is very different now from what it was in 1994, and it affects the practice of media relations.
Daily Report Online | Commentary
By Joshua M. Peck | March 15, 2023
For a marketer focused on media relations—as your author has been for some 29 years—the journalistic landscape is very different now from what it was in 1994, and it affects the practice of media relations.
New Jersey Law Journal | Commentary
By Law Journal Editorial Board | March 13, 2023
No, not the NCAA bracket. Our focus is on the madness (and disappointment) we feel when we read law firm summaries of new New Jersey laws.
By Rhys Dipshan | March 9, 2023
Co-founded by LegalZoom's Brian Liu, Overture Law looks to leverage an invite-only membership together with billing and collection automation technology to empower attorneys to ethically share fees with one another.
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