By Dan Packel | December 7, 2021
Katherine Peters joined McKinsey & Co. as director of practice operations for strategy and corporate finance in 2016 after six years as CMO at Sullivan & Cromwell.
By Ioana Good | December 6, 2021
Will people yearn to return to the old routines or continue to embrace habits they developed to adapt to COVID-19? Where will they focus their efforts as they reach the post-pandemic consumer? What areas of marketing will they invest in more in 2022?
By Patrick Smith | December 6, 2021
Katherine D'Urso, based in New York, will lead the firm's global marketing and business development efforts.
By Cheryl Miller | December 3, 2021
"It's one of those cutting-edge types of issues, and we think it's one to explore further," said Justin Fields, chair of the Committee on Professional Responsibility and Conduct.
The American Lawyer | Analysis
By Patrick Smith | December 2, 2021
"If people leave the industry, I'm not sure who will fill those roles," ALA executive director April Campbell said.
By Lizzy McLellan | David Gialanella | December 1, 2021
Delivering legal services efficiently and effectively is easier said than done, but it's essential for a successful law firm.
By Victoria Hudgins | December 1, 2021
From leveraging more social media platforms to avoiding a digital graveyard of forgotten posts and digital projects, law firms may be entering a new marketing era.
By Zach Warren | November 30, 2021
Just 7% of firms said their lawyers actively used customer relationship management (CRM) systems and 12% of firms didn't have a CRM system at all, according to a Ackert, Inc. survey that primarily polled small and mid-sized firms.
New York Law Journal | Analysis
By Carol Schiro Greenwald | November 29, 2021
Will the pandemic make a lasting imprint on small to midsize law firms and solo practices? I asked my panel of lawyers, and the answer seems to be yes, there have been some seemingly permanent adaptations.
Daily Business Review | Analysis
By Dan Roe | November 23, 2021
Compensation hikes are wiping out savings on travel and in-office operations, but long-term savings are available to firms that aren't going back to the status quo.
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