Law Firm Marketing and Business Development

  • The American Lawyer

    What Do Lawyers Really Do With Their Time?

    By Brenda Sapino Jeffreys | September 26, 2017

    A new report finds that U.S. lawyers devote only 29 percent of each workday to billable hours, and the rest on administrative tasks and business development.

  • The Legal Intelligencer

    How Law Firms Can Use the Media to Promote Themselves

    By Jeffrey Sussman | September 21, 2017

    There's tremendous competition among Philadelphia lawyers to attract new clients. What separates one litigator from another? What separates one real estate lawyer from another? What separates one matrimonial lawyer from another? How about medical malpractice lawyers, trusts and estates lawyers or criminal defense lawyers. Each of them wants to attract new clients and increase earnings. They may join clubs, donate time to public charities, support political leaders, speak at trade association meetings, and write articles they hope will cause their phones to ring and emails to flow into their computers. Yet, what if all those efforts fall short. What to do?

  • Legaltech News

    Atrium Launches as a Firm-Startup Pair

    By Gabrielle Orum Hernández | September 14, 2017

    Atrium's law firm will cater to the early stage startup community, while its software company will cater to its law firm.

  • The American Lawyer

    Do the Big Four Accounting Firms Pose a Big Threat to Big Law?

    By Chris Johnson | September 14, 2017

    A new study by ALM Intelligence warns that law firms should prepare for increased competition from the Big Four as they step up their push into legal services.

  • The Legal Intelligencer

    Don't Do These 5 Things When a Reporter Calls Seeking Comment

    By Wayne Pollock | August 31, 2017

    In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."

  • The Legal Intelligencer

    Marketing (and Life) Lessons From #Eclipse2017

    By Meg Charendoff | August 30, 2017

    We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday ­morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, ­reclined our seats and almost instantly fell asleep.

  • The Legal Intelligencer

    It Takes Two: The Attorney-Marketer Relationship

    By Jessica L. Mazzeo and Emily Griesing | August 24, 2017

    Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.

  • The Legal Intelligencer

    Avvo Blasts New Ethics Opinions on Attorney Match Services

    By Christine Simmons | August 11, 2017

    New York has become the latest state to target attorney match service Avvo Inc. for ethical violations.

  • The Legal Intelligencer

    Chartwell Hires First CMO From Obermayer

    By Lizzy McLellan | August 11, 2017

    With expansion in mind, Chartwell Law Offices has added a new title to its executive suite—chief marketing officer.

  • The Legal Intelligencer

    Two Firms Putting Their Money Where Their Mouths Are

    By Stacy West Clark | July 31, 2017

    I am a client service junkie. I admit it. I am always on the lookout for law firms who are doing more than lip service and actually creating protocols and ­initiatives to make every client feel special. And it is well worth the effort. According to BTI Consulting, "when firms adopt—and truly live by—(client service) standards, their growth in profits per attorney is 1.5 percent higher than firms not ­applying a consistent client experience across their firm." Michael Downey, a past president of the American Bar Association's (ABA) law practice ­management section states that "lawyers' failure to return phone calls, communicate on matters and move ­matters forward are major causes for ethics complaints."

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