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Corporate Counsel

Rapidly Shifting Privacy Landscape Rewriting Rules of Game for Advertising

"A lot of the ad tech practices once considered mainstream or standard and broadly deployed are starting to be scrutinized," said Aaron Massey, senior policy analyst for the Future of Privacy Forum.
8 minute read

Corporate Counsel

Generative AI Tools Threaten Big Tech's Digital Advertising Dominance

"Data is not oil. It's water that will be shared by everyone. Every company is trying to figure out how to build a relationship with the customer and provide something of value to them," said Vijay Viswanathan, a marketing professor at Northwestern University.
4 minute read

Legaltech News

Ask the Experts: From Media to Marketing, Here Are Your Legalweek 2023 Do's and Don'ts

To make the most of sessions, media briefings, networking events and parties—from marketers to media—we asked the experts for their hottest tips to make your Legalweek a success.
8 minute read

Delaware Business Court Insider

Dodge Durango Hellcat Owners Sue Carmaker Over Value of 'Limited Run' SUV

In a complaint, buyers said they were duped in a "bait and switch," with Dodge advertising that a special edition would only be manufactured for 2021, but then reversed field and said it planned to produce more.
3 minute read

Corporate Counsel

FTC Bags First Settlement in Probe of 'Review Hijacking' in E-Commerce

Review hijacking occurs when a marketer makes reviews for a highly rated product appear to apply to another. An FTC official said the tactic is "plain old false advertising."
3 minute read

Daily Report Online

Dos and Don'ts of Puffery: Georgia Senate Weighs Bill to Curb False Legal Advertising

Under the measure, lawyers could be punished for failing to accurately disclose their legal services, abilities, practice areas, scope of work, success rate, claims, case management and oversight or fees.
3 minute read

Legaltech News

Preparing for Legalweek 2023: 8 Pro Tips for Maximizing Pre- and Post-Event Marketing and Sales Efforts

Pro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season.
6 minute read

Legaltech News

Questions to Ask and Strategies to Grow in an Uncertain Economic Climate

Before you ditch the outside vendor or let employees go, honestly assess what programs are working, change or eliminate the ones that aren't, invest in areas that show potential for truly impactful growth, and focus on a strategic and creative marketing approach.
7 minute read

Daily Report Online

'Bigger Isn't Always Better': Small Town Lawyers Carve Out a Market Larger Firms Can't

Driving from Atlanta to Athens, Georgia, the smiling faces and bold fonts of Alexander Shunnarah, Morgan & Morgan, Montlick & Associates and…
6 minute read

New York Law Journal

Policy That Blacklists Lawyers From MSG, Radio City, Illegal, New York AG Warns

Madison Square Garden Entertainment Corp. uses facial recognition to identify the targeted attorneys, and preventing their access to the venues could be a violation of local, state, and federal human rights laws, including laws that prohibit retaliation, James' office said.
4 minute read

More from ALM

More from ALM

Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

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