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Legaltech News

How to Bearproof Legal Tech When Threats of Recession Loom

While the reality of a recession remains to be seen, legal tech companies should be preparing for an economic downturn by pursuing strategic marketing strategies that allow them to better connect with their customers.
5 minute read

Texas Lawyer

How to Brainstorm a Tagline for Your Law Firm

Before trying to come up with a tagline, it's a good idea to take some time to jot down some notes about your firm. For example, what do you want to tell prospective clients? What sets you apart from other firms?
4 minute read

Daily Business Review

Squire Patton Boggs Defending Pet Product Marketing Suit

This lawsuit was surfaced on Law.com Radar. Read the complaint here.
1 minute read

Daily Business Review

Coca-Cola Facing False Advertising Suit Over Fanta's 'Natural Flavors' Labeling

This lawsuit was surfaced on Law.com Radar. Read the complaint here.
1 minute read

New York Law Journal

Beauty and Justice: How Brands Targeting Women of Color Can Assess Their Risks

Advertising your product as being truly "clean" or authentically addressing needs of diverse populations isn't without risk. This article discusses what brands should know about their supply chains, advertising claims and partnerships.
10 minute read

The Legal Intelligencer

Legal Tech Driving Rise in Business Executive Roles at Law Firms

With so much "technical debt" built up over the years, firm leaders and tech executives say these changes have necessitated a fundamental reorganization of their legacy systems.
8 minute read

The Legal Intelligencer

'Natural' Haircare Products False Advertising Class Action Can Partially Continue, Pa. Federal Judge Rules

"Just because the PureZero products physically functioned does not mean they were the all-natural products Ms. Binakonsky believed she was purchasing," Ranjan said.
5 minute read

Daily Business Review

Hulu Rejects Campaign Ads as Politics Collide With Streaming TV

While broadcast channels such as CBS or NBC are required to air candidates' ads, even if they are controversial or false, streaming services are not.
5 minute read

New York Law Journal

Trademarks and the Digital Storefront: SDNY Analyzes Likelihood of Confusion in Search Ads

It is now clear that keyword advertising can, in some cases, constitute trademark infringement. But under what circumstances? 1-800 Contacts once again finds itself on the losing end of that question in a recent case from the Southern District of New York that examines customer confusion and the developing law around the protection of digital intellectual property.
12 minute read

Daily Business Review

Class Action Claims Chick-Fil-A Marks Up Prices While Advertising Free or Low Delivery Fees

This lawsuit was surfaced on Law.com Radar. Read the complaint here.
1 minute read

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