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The American Lawyer

Wiley Rein Drops 'Rein,' Adds New Look and Moves to .Law Domain

The firm is just the latest to shorten its marketing moniker, but it says it's the first Am Law 200 firm to migrate from the "overcrowded and unregulated" .com domain.
4 minute read

The American Lawyer

Perkins Coie Hires Hogan Lovells, Big Four Alum as New CMO

Self-professed "marketing geek" Deborah Ruffins is the latest executive hire in a corner of the industry that has seen plenty of churn in recent years.
4 minute read

The Legal Intelligencer

Leadership Shakeup at Saltz Mongeluzzi as Firm Hires Competitor's Co-Founder

Philadelphia plaintiffs firm Saltz Mongeluzzi Barrett & Bendesky announced a shift in practice and firm leadership Tuesday, as it brings on a co-founding partner of another prominent trial firm in the region.
4 minute read

New Jersey Law Journal

6 Law Firm Marketing Trends to Watch Out for in 2020

As we enter a new year—and a new decade—there are plenty of changes coming down the pike.
6 minute read

Law.com

'Ian Was No Different From You': Wife Says Legal Marketer's Suicide Is a Lesson in Addressing Mental Health Challenges

Ian Turvill was coping with his struggles until he wasn't, his wife Dr. Marny Turvill explains. From her painful experience, she offers tips to individuals for making positive changes.
11 minute read

New York Law Journal

From Cards to Coffee: Showing Client Appreciation

Your clients are the lifeblood of your business. How do you show your appreciation for their business? In her Best Practices for Solo Practices column, Janet Falk explores how several solo attorneys thanked their clients in the year that just ended.
6 minute read

Pro Mid Market

Who's the Best Adviser? Creating Referral Relationships, But Not Competition

Accountants, financial advisers and other professionals can make a great referral network. But maintaining those relationships is sometimes tricky.
8 minute read

Law.com

How Law Firms Are Overcoming New Business Development Challenges

With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
9 minute read

The Recorder

In 2020, Resolve to Turn Over a Social Media Leaf

There is no shortage of potential clients on the top social networks.
6 minute read

Pro Mid Market

Keeping Referral Relationships is Key, But Not at the Cost of Growth

Midsize law firms rarely see referral relationships as an impediment to their growth plans. But when they do, expansion is often the priority.
6 minute read

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