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Pro Mid Market

Differentiating the Practice Area or Industry Group in a Midsize Law Firm

When most lawyers think of the word "brand," we think of a visual image such as a logo, fonts, colors, and how an image will play out in various platforms. A law firm brand, however, is much more than its visual identity.
6 minute read

Corporate Counsel

Lawyers With Empathy in Practice

The journey for lawyers in becoming empathic listeners is one that can be accomplished through a more intentional embrace of practice and client management principles.
10 minute read

The American Lawyer

Use Your Digital Toolbox to Win Business and Build a Brand

Attorneys can use tools to identify potential buyers and build trust with their key constituents to stand out in an increasingly competitive market.
6 minute read

New Jersey Law Journal

Beyond the Brand: Why Branding Can't Compensate for SEO

It will take more than name recognition or having many years in a specific industry to dominate the competitive channel of "organic search."
7 minute read

Litigation Daily

Daily Dicta: Wait, a Quinn Emanuel Associate Did What?

Were there fake signatures? Counterfeit documents? I wish...
2 minute read

International Edition

DAC Beachcroft Mulls Flexi-Lawyer Service Launch

The platform would see the firm become the latest to use lawyers on short-term contracts to assist with work.
2 minute read

The American Lawyer

Weil Gotshal Creates Tie-Up With Columbia Business School for Its Associates

The program was created so associates can learn key business concepts, which will teach them to be more efficient and help them grasp clients' needs.
3 minute read

Litigation Daily

Litigation Leaders: Covington's John Hall on Plaintiffs-Side Work, Partner Promotions and the 'Plus Factor'

"While some disputes can be solved with a jury verdict, many of the most challenging problems for today's global businesses are bigger, more complicated and multi-faceted, requiring creative solutions in more than one jurisdiction and one type of forum. "
13 minute read

New York Law Journal

Awards, Events, Directories and Publications: Separating the Wheat From the Chaff

In their Law Firm Marketing column, Jennifer King and Steven Andersen discuss marketing opportunities involving legal media outlets, awards, directories and events. They write that a little due diligence into the legitimacy of an organization goes a long way.
7 minute read

Legaltech News

Law Firm Catfishing Is Real, and It's a Problem

Aware of the urgency an email from a lawyer can invoke, hackers and scammers are pretending to be attorneys online. Can firms and their clients protect themselves?
3 minute read

More from ALM

More from ALM

Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

Resources

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