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Law.com

How Can Law Firms and Their Marketers Thrive Together? It's a Matter of Trust

"If you want people to excel, they have to have a voice," Terry Brantley of Swift Currie said. "They have to be involved in the plan."
7 minute read

Pro Mid Market

Midsize Law Firms Can (and Should) Be Choosy About Answering RFPs

When it comes to responding to RFPs, midsize firms' biggest advantage over their larger competitors may be not always having to respond to RFPs.
6 minute read

International Edition

Eversheds Retakes Top Slot In Latest Brand Survey

The firm beat two magic circle firms in the overall top five, polled strongly in a range of sectors for U.K Corporates but among financial institutions the magic circle reigned supreme.
3 minute read

National Law Journal

Arnold & Porter Marketing Head Moves to PR Firm

Nicole Houston, who helped lead communications efforts surrounding Arnold & Porter's merger with Kaye Scholer, is leaving the in-house legal marketing world to open a D.C. office for Baretz+Brunelle.
2 minute read

The Legal Intelligencer

Would You Rather? How to Use This Party Game to Enhance Your Marketing

The party game “Would You Rather?” has spawned internet memes, Buzzfeed quizzes, drinking games, brand advertisements and lists upon lists of themed questions (life questions, moral questions, food questions, dirty questions and questions for kids, to name a few).
7 minute read

New York Law Journal

Can Your Law Firm COO Improve Service Delivery AND Profits? They Should. This One Does.

In a time when corporate demand for outside legal counsel is critically low, firms that cling fervently to outdated models of service delivery are bound to lag behind. In contrast, firms that are bold enough to buck tradition are much more likely to flourish.
7 minute read

Law.com

Get Ready to Rumble When Crisis Strikes Your Law Firm

Mike France, a former Big Law attorney-turned-partner at advisory firm Brunswick Group, talks about the fight—yes, fight—that he says law firms need to prepare for when reporters come calling.
2 minute read

Law.com

How to Lengthen the Life Cycle of Law Firm Marketing Leadership

The past year has provided some extreme examples of just how short-term one these positions can be. But there are ways for law firms and their chief marketers to make their relationships last.
6 minute read

Connecticut Law Tribune

Tip for Law Firms: Litigation Funders Prefer Bundled Cases Over Single Suits

The portfolio-based approach to lending is becoming increasingly popular.
3 minute read

The Legal Intelligencer

Blank Rome Names New CMO

D.C.-based Jim Stapleton joined as chief business development and marketing officer from Dickinson Wright.
3 minute read

More from ALM

More from ALM

Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

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