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Law.com

How to Structure Lawyer Blog Posts for Content Marketing

Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
10 minute read

The American Lawyer

Some Clients Are Pushing for Transparency Surrounding Origination Credits

In the battle over origination credits, some clients are vying for more transparency and a say in who gets the credit.
5 minute read

Daily Report Online

Employment Lawyers in Big Law Optimistic About More Work Ahead After Noncompete Rule

"If it did go into effect, certainly it's going to create a demand for people to make sure their nonsolicitation provisions are tightly drafted," said Ogletree partner Christine Bestor Townsend.
5 minute read

Law.com

Why Are Lawyers Still Working Remotely?

It's time for attorneys to return to the office on a five day a week schedule. You do not become a great lawyer on Zoom any more than watching "Perry Mason" reruns will make you one.
4 minute read

Daily Business Review

5, 4, 3, 2, 1 … Lift Off! To Succeed With Your Firm's Marketing, Start at the End

By prioritizing the action at the outset, you can effectively ensure that the campaign revolves around achieving a specific goal. The action shapes the entire campaign—directing segmentation, creative and media channels.
7 minute read

The Legal Intelligencer

Using Collaborative Content Development to Enhance Credibility and Build Visibility

In a collaborative content process, lawyers as subject matter experts can conceptualize the topics and frame the discussion to address the needs and questions of their audiences, provide guidance and feedback throughout the process, and review, finalize and approve the content before release.
8 minute read

Legaltech News

How Lowenstein Sandler Developed a Client-Facing Gen AI Chatbot

Kevin Iredell, the chief marketing officer at Lowenstein Sandler, said that client-facing chatbots are likely to replace the law firm website search box.
6 minute read

International Edition

'We See Them as Future Partners': Simmons Launches Associate Council for 'Next Gen' Leaders

The council, which involves a 'rigorous' selection process and video applications, will provide strategic advice to the firm's executive committee.
3 minute read

Law.com

Law Firm Marketing ROI: From Guesswork to Data-Driven Growth

With the systems now readily available and easily implemented, there is no reason for firms of all sizes not to capitalize on tracking marketing ROI.
7 minute read

New York Law Journal

Top State Insurance Regulator Joins Alston in New York

Mona Bhalla managed a 130-member department charged with regulating New York state's life insurance industry.
3 minute read

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Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

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