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Craig R Tractenberg

Craig R Tractenberg

December 22, 2004 | The Legal Intelligencer

Including Contractual Limitations Provisions in Franchise Agreements

Lawyers are the only humans who take themselves so seriously that they exercise the power to enlarge or shorten time. These serious powers are often exercised in insurance and franchise agreements, which share many attributes.

By Craig R. Tractenberg

7 minute read

January 28, 2011 | The Legal Intelligencer

Avoiding Threats to Your Brand in the Age of New Media

Your brand is intimately associated with your company's good will. Like it or not, companies are part of the new media. On any given day, a customer or critic can set off a firestorm with a comment or critique. If properly targeted, venomous falsehoods could take a decade to counteract.

By Craig R. Tractenberg

7 minute read

January 15, 2004 | Law.com

Franchisors and IP Licensors Can Save State Income Taxes

On Oct. 23, the New Jersey tax court issued a decision that most tax experts expect will change the direction state income taxation has been taking for the past decade. The new direction will re-open an opportunity for franchisors and other licensors of intellectual property such as trademarks and patents to avoid paying state income taxes by using IP holding companies based in tax-haven states like Delaware and Nevada.

By Craig R. Tractenberg and Kenneth H. Silverberg

6 minute read

April 25, 2007 | The Legal Intelligencer

How Much Can Be Made With the Purchase of a Franchise?

Franchisors are remiss if they fail to answer the question of how much the business is likely to make.

By Craig R. Tractenberg

6 minute read

December 26, 2007 | The Legal Intelligencer

Opportunities and Issues Under the Amended FTC Franchise Rule

The Federal Trade Commission franchise rule governing the issuance and offering of franchises was first promulgated in 1979.

By Craig R. Tractenberg

6 minute read

March 25, 2011 | The Legal Intelligencer

Precise Compliance With Notice Provisions Essential for Franchisors

Franchise agreements dictate the time and manner in which material information is to be communicated. Performance of the entire franchise enterprise, down to the performance of each franchisee, is directly related to the ability to communicate necessary information regarding new products and system standards.

By Craig R. Tractenberg

6 minute read

February 02, 2011 | Legaltech News

Avoiding New Media Threats to Your Brand

Proprietary marks and copyrights give registrants tools against infringers who misappropriate their brand, but how do companies guard against attacks on their brands through gripe websites or cybersquatting? Attorney Craig R. Tractenberg guides you through the new area of law that new media breeds.

By Craig R. Tractenberg

7 minute read

December 24, 2003 | The Legal Intelligencer

Franchisors and IP Licensors Can Save State Income Taxes

On Oct. 23, the New Jersey tax court issued a decision that most tax experts expect will change the direction state income taxation has been taking for the past decade.

By Craig R. Tractenberg and Kenneth H. Silverberg

6 minute read

August 10, 2009 | The Legal Intelligencer

Must a Party Exercise Good Faith in Every Transaction?

A recent case from the Western District of Pennsylvania suggests the duty of good faith is implied in every contract and at every stage of contracting.

By Craig R. Tractenberg

6 minute read

August 27, 2008 | The Legal Intelligencer

Are Franchise Companies on the Selling Block?

Some say America is on sale. With the dollar weak against many currencies, foreigners find American businesses are easy to buy.

By Craig R. Tractenberg

6 minute read