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Gina F Rubel

Gina F Rubel

August 07, 2015 | The Legal Intelligencer

Adopting a .law URL for Legal Marketing

The owner of the new .law generic top-level domain name announced Aug. 5 that two of the world's most influential law firms—DLA Piper and Skadden, Arps, Slate, Meagher & Flom—are among the first to adopt a .law domain name.

By Gina F. Rubel

4 minute read

July 20, 2015 | The Legal Intelligencer

Succession Planning for Solo and Small Firm Lawyers

While most lawyers don't think of themselves as entrepreneurs, Merriam-Webster defines it as "a person who starts a business and is willing to risk loss in order to make money." Ergo, all solo and small firm practitioners who have founded (or taken over) a law firm are, by definition, entrepreneurs.

By Gina F. Rubel

5 minute read

July 20, 2015 | The Legal Intelligencer

Succession Planning for Solo and Small Firm Lawyers

While most lawyers don't think of themselves as entrepreneurs, Merriam-Webster defines it as "a person who starts a business and is willing to risk loss in order to make money." Ergo, all solo and small firm practitioners who have founded (or taken over) a law firm are, by definition, entrepreneurs.

By Gina F. Rubel

5 minute read

June 02, 2015 | The Legal Intelligencer

Common Law Firm Marketing Mistakes

Many would agree with Benjamin Franklin that silence is a virtue. However, I have never been known for keeping quiet. I recently received a magazine from a legal publisher and found so many law firm marketing mistakes and faux pas that my head began to spin.

By Gina F. Rubel

5 minute read

June 01, 2015 | The Legal Intelligencer

Common Law Firm Marketing Mistakes

Many would agree with Benjamin Franklin that silence is a virtue. However, I have never been known for keeping quiet. I recently received a magazine from a legal publisher and found so many law firm marketing mistakes and faux pas that my head began to spin.

By Gina F. Rubel

5 minute read

April 07, 2015 | The Legal Intelligencer

What Associates Should Know About In-House Rates and Efficiencies

There are two types of efficiencies with which lawyers need to be familiar. The first is general efficiency, which is the state or quality of being efficient and the actions designed to achieve optimal results. The second is economic efficiency, which requires optimal production and distribution of a firm's resources. These two concepts are extremely important to in-house counsel.

By Gina F. Rubel

4 minute read

April 07, 2015 | The Legal Intelligencer

What Associates Should Know About In-House Rates and Efficiencies

There are two types of efficiencies with which lawyers need to be familiar. The first is general efficiency, which is the state or quality of being efficient and the actions designed to achieve optimal results. The second is economic efficiency, which requires optimal production and distribution of a firm's resources. These two concepts are extremely important to in-house counsel.

By Gina F. Rubel

4 minute read

February 19, 2015 | The Legal Intelligencer

What Client Service Means to In-House Counsel

Law firm human resources departments and associate development professionals are often tasked with teaching corporate counsel what great client service really means to general counsel and in-house counsel. Having attended many general counsel programs over the years, I have broken down the qualities of a great lawyer who provides great client service into nine attributes.

By Gina F. Rubel

3 minute read

February 19, 2015 | The Legal Intelligencer

What Client Service Means to In-House Counsel

Law firm human resources departments and associate development professionals are often tasked with teaching corporate counsel what great client service really means to general counsel and in-house counsel. Having attended many general counsel programs over the years, I have broken down the qualities of a great lawyer who provides great client service into nine attributes.

By Gina F. Rubel

3 minute read

January 09, 2015 | The Legal Intelligencer

Defining and Succeeding in Your Firm's Corporate Culture

In order to have a successful relationship with your law firm employer, it is important to understand the firm's organizational culture. Simply put, culture is the way a law firm does things, how the members of the firm think, feel and act.

By Gina F. Rubel

3 minute read