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Ioana Good

Ioana Good

March 07, 2022 | New York Law Journal

What Legal Marketers Can Learn From Olympic Athletes

What can marketers learn from these athletes? Plenty! Here are five tips to start.

By Ioana Good

5 minute read

March 07, 2022 | Pro Mid Market

What Legal Marketers Can Learn From Olympic Athletes

What can marketers learn from these athletes? Plenty! Here are five tips to start.

By Ioana Good

5 minute read

February 07, 2022 | Pro Mid Market

There's Gold in Them (Digital) Hills

Marketing continues to shift more into the digital space than using traditional means. As it does, businesses will continue to invest and evolve their use of Martech to serve clients and customers.

By Ioana Good

5 minute read

February 07, 2022 | New York Law Journal

There's Gold in Them (Digital) Hills

Marketing continues to shift more into the digital space than using traditional means. As it does, businesses will continue to invest and evolve their use of Martech to serve clients and customers.

By Ioana Good

5 minute read

December 06, 2021 | Pro Mid Market

Prepare for 2022 Trends: Four Areas of Focus

Will people yearn to return to the old routines or continue to embrace habits they developed to adapt to COVID-19? Where will they focus their efforts as they reach the post-pandemic consumer? What areas of marketing will they invest in more in 2022?

By Ioana Good

7 minute read

November 01, 2021 | Pro Mid Market

#LMA21 Together—Focused—Forward

Though smaller in attendance than in years past, everyone enjoyed being together again, mingling and learning in an intimate setting with a fantastic Florida coastal backdrop.

By Ioana Good

6 minute read

October 04, 2021 | Pro Mid Market

Is Your Culture Deliberate?

All too often, companies rarely stop to consider the impact of decisions on culture because everyone is too busy trying to satisfy clients, employees and shareholders.

By Ioana Good

5 minute read

September 07, 2021 | Pro Mid Market

Meet Me at The Clubhouse!

Here's what you need to know about the app, along with some media training tips to consider.

By Ioana Good

6 minute read

August 09, 2021 | Pro Mid Market

Holistic Vision and Strategy Feed Growth of Legal Operations

The goal of a legal ops team is to understand the holistic operations of a firm and inject the processes and tools that constantly improve how the firm works.

By Ioana Good

5 minute read

July 06, 2021 | Pro Mid Market

Incident Response and Communication Planning Are Critical for Your Reputation

Even when crises happen, a successful response and solid communication plan can help employees, vendors and customers understand what happened and how you were equipped to handle it.

By Ioana Good

5 minute read