Ioana Good

July 06, 2021 | Pro Mid Market

Even when crises happen, a successful response and solid communication plan can help employees, vendors and customers understand what happened and how you were equipped to handle it.

By Ioana Good

5 minute read

June 07, 2021 | Pro Mid Market

As COVID-19 requirements continue to ease and guidance around in-person contact looks more positive, law firms will once again be confronted with a talent shortage, forcing them to find creative solutions like architecting permanent remote environments to attract the best talent.

By Ioana Good

6 minute read

May 03, 2021 | Pro Mid Market

Law firms across the country are now able to sign the ABA Well-Being Pledge and offer resources and confidentiality to help lawyers with substance-use disorders and mental health issues.

By Ioana Good

7 minute read

April 05, 2021 | Pro Mid Market

Law firms seem to have a better handle on the recruitment and retention, but succession planning is more complicated.

By Ioana Good

6 minute read

March 01, 2021 | Pro Mid Market

Here are some lessons learned from law firm leaders and programs that will likely continue after the pandemic is behind us.

By Ioana Good

6 minute read

February 08, 2021 | Pro Mid Market

Survey participants mostly recognized brands that responded positively to the coronavirus pandemic based on their investment in the health and wellness of their employees and donations to support community efforts to help those in need.

By Ioana Good

6 minute read

January 19, 2021 | Pro Mid Market

The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications. Legal Marketers should be prepared for expansion of practice groups around blockchain and cryptocurrencies.

By Ioana Good

5 minute read

January 05, 2021 | Pro Mid Market

To help firms move forward and create the right culture, here are some ideas and lessons learned from companies who have collected and analyzed data to determine the need for change and have designed their D&I strategy to match their business objectives.

By Ioana Good

7 minute read

November 02, 2020 | Pro Mid Market

Over 1,200 attendees from around the globe came together to attend the 2020 Re-Imagined Legal Marketing Association Conference that offered 45 interactive conference sessions, a keynote presentation, breakout sessions, roundtable discussions, TED-style talks, speed networking, product demonstrations and entertainment—all of which did not disappoint!

By Ioana Good

7 minute read

August 26, 2020 | The Legal Intelligencer

From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax, and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and the Legal Marketing Association to drive change.

By Jessica Haarsgaard and Ioana Good

8 minute read