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Ioana Good

Ioana Good

May 03, 2021 | Pro Mid Market

Health and Wellness Embraced Well Before COVID-19, but Firms Have Bolstered Offerings

Law firms across the country are now able to sign the ABA Well-Being Pledge and offer resources and confidentiality to help lawyers with substance-use disorders and mental health issues.

By Ioana Good

7 minute read

April 05, 2021 | Pro Mid Market

Retention and Succession Planning Is Critical for Client Loyalty

Law firms seem to have a better handle on the recruitment and retention, but succession planning is more complicated.

By Ioana Good

6 minute read

March 01, 2021 | Pro Mid Market

A Trial by Fire: What Has the Last Year Taught Law Firms?

Here are some lessons learned from law firm leaders and programs that will likely continue after the pandemic is behind us.

By Ioana Good

6 minute read

February 08, 2021 | Pro Mid Market

An Unexpected Road to Profits: Corporate Health and Wellness

Survey participants mostly recognized brands that responded positively to the coronavirus pandemic based on their investment in the health and wellness of their employees and donations to support community efforts to help those in need.

By Ioana Good

6 minute read

January 19, 2021 | Pro Mid Market

New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications. Legal Marketers should be prepared for expansion of practice groups around blockchain and cryptocurrencies.

By Ioana Good

5 minute read

January 05, 2021 | Pro Mid Market

Creating a Cultural Commitment To Drive D&I Programs Forward

To help firms move forward and create the right culture, here are some ideas and lessons learned from companies who have collected and analyzed data to determine the need for change and have designed their D&I strategy to match their business objectives.

By Ioana Good

7 minute read

November 02, 2020 | Pro Mid Market

2020 Re-Imagined LMA Conference: We Will Build Back Better!

Over 1,200 attendees from around the globe came together to attend the 2020 Re-Imagined Legal Marketing Association Conference that offered 45 interactive conference sessions, a keynote presentation, breakout sessions, roundtable discussions, TED-style talks, speed networking, product demonstrations and entertainment—all of which did not disappoint!

By Ioana Good

7 minute read

August 26, 2020 | The Legal Intelligencer

New Law Firm Strategies for Growth Amid COVID-19 and After

From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax, and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and the Legal Marketing Association to drive change.

By Jessica Haarsgaard and Ioana Good

8 minute read

May 05, 2020 | The Legal Intelligencer

Getting Ahead in Law Firm Communications in the Time of COVID-19

While COVID-19 has presented a host of challenges, it has also blown the door wide open to some new communication tools and strategies that are bound to change the business landscape for years to come.

By Ioana Good

6 minute read

March 03, 2020 | Pro Mid Market

Cyber Attacks Are the New Normal. Be Prepared To Respond

News of companies facing crises is plentiful and without a response plan, the impact could be catastrophic.

By Dave Poston and Ioana Good

5 minute read