March 23, 2020 | Daily Business Review
COVID-19 Communication: How to Handle Internal Dialogue During the OutbreakFor law and other professional services' firms, having the right plans in place has become to stay afloat during this tumultuous time.
By Julie Talenfeld
3 minute read
January 28, 2020 | Daily Business Review
Be a Queen: Modeling Elizabeth II in Her Swift Crisis Communication PlansIt seems that her royal highness, Queen Elizabeth II, deeply understands the power of a diffusive, expedient, crisis communications plan.
By Julie Talenfeld
3 minute read
November 26, 2019 | Daily Business Review
A New Perspective on Prospecting—Go DigitalThrough digital prospecting, you can answer the same questions, e.g., Who is your ideal client Where do they go? What do they value? How can you help them? What circles do they reside in? and answer them well, online.
By Julie Talenfeld
4 minute read
October 28, 2019 | Daily Business Review
Attorneys and Publicists: In Times of Crisis, Let's Be Friends Instead of FoesWith both the publicist and the attorney in siloed conversations with the client, he is now receiving the exact opposite advice—don't speak vs. speak fast.
By Julie Talenfeld
4 minute read
September 24, 2019 | Daily Business Review
What Women Want: Marketing to Create LoyaltyThe world of the high powered lawyer can often feel like a "boys' club," in ways large and small. In these times, it's increasingly important for law firms and legal departments within companies to actively support women as much as possible.
By Julie Talenfeld
4 minute read
August 20, 2019 | Daily Business Review
What Oscar-Winning Actresses Can Teach Us on TrialWhile I still have some burning questions that I can only hope will be answered in a yet-to-be announced third season, what I do know for certain is that lawyers should take note; these women have much to teach on how to triumph on trial.
By Julie Talenfeld
4 minute read
July 03, 2019 | Daily Business Review
Spreading the Word: What to Know Before You AdvertiseBefore you spend a dime—or thousands of dollars—on advertising, however, remember that The Florida Bar has the final word on what can be said in any legal services advertisements.
By Julie Talenfeld
4 minute read
May 31, 2019 | Daily Business Review
6 Questions on the Power—and Limits—of Litigation CommunicationsYour firm is representing a client involved in a high-profile lawsuit. You know the matter is locally, regionally, even nationally newsworthy. Whether the plaintiff or respondent or defendant, your client has a story to tell or a message to share.
By Julie Talenfeld
5 minute read
March 21, 2019 | Daily Business Review
The Next Big Thing: Becoming an Influencer in Your PracticeBecome an influencer in the legal realm with an integrated marketing and public relations plan.
By Julie Talenfeld
4 minute read
January 14, 2019 | Daily Business Review
New Year, New Lessons: What We Learned From 2018's Public CrisesEvery year, headlines are made featuring the good, the bad and the ugly when it comes to public image. From the White House to the coffee shop to the friendly skies, 2018 provided daily lessons of what to do—and not to do—when responding to crises.
By Julie Talenfeld
4 minute read
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