December 13, 2018 | Daily Business Review
Show Your Presence With Your Presents. Marketing During the HolidaysIt's that time of year to spread some holiday cheer. Just because it's the holiday season, doesn't mean it's time to take a break from your marketing plan. Now is the time to put some extra thought and creativity into staying top of mind going into 2019.
By Julie Talenfeld
4 minute read
November 08, 2018 | Daily Business Review
Reputation Nation: Perception Is RealityYour reputation is based on your actions and certainly should be. But all too often, it is really about how others perceive you. This perception can impact your professional relationships, whether in a positive or negative way.
By Julie Talenfeld
4 minute read
October 17, 2018 | Daily Business Review
Building Your Brand 101: Is It Time for a Reboot?Every company, including law firms, has a brand. It is who you are, your image to the public. In this fast-paced world, sometimes we need to take a step back and revisit the message we are sending.
By Julie Talenfeld
4 minute read
September 20, 2018 | Daily Business Review
Under the Influence: How Social Media Can Make You the Go-To AuthoritySeasoned professionals know their industry. They may even qualify as experts in their field. Then again, so can their competition. If you're a seasoned pro, how do you set yourself apart? Making the leap from industry expert to influencer can make the difference between attorney and rainmaker.
By Julie Talenfeld
4 minute read
August 20, 2018 | Daily Business Review
The Science to Networking and Building Your Law PracticeFor some people, networking comes easy. They love to meet new people, talk about their business and press the flesh. But are they building the business, or just talking about themselves?
By Julie Talenfeld
4 minute read
July 26, 2018 | Daily Business Review
Get In It to Win It. How to Make Social Media Work for YouSocial media in the digital realm began a decade ago as a few websites that connected friends and families. Today, it is an indispensable tool to drive business, nurture client relationships, and elevate brands to the next level.
By Julie Talenfeld
1 minute read
June 05, 2018 | Daily Business Review
Networking on Vacation Provides Guilt-Free Fun: Just BreatheSummertime is approaching, and you have a great vacation planned. But you feel guilty, leaving your office, clients and work behind. But thoughts of taking a much-needed break from the 24/7 grind can be turned into guilt-free marketing while hiking the mountains of the Rockies, cycling in Utah or wine tasting in Napa.
By Julie Talenfeld
1 minute read
April 17, 2018 | Daily Business Review
Legal PR 101: What You Need to Know to Get the Word OutSo you've just won a huge case for your client. You worked long hours doing research, preparing your client for court, and gathering evidence. Now it's time to let the world know about the verdict.
By Julie Talenfeld
5 minute read
March 29, 2018 | Daily Business Review
How to Take Your Side Without Risking Client BaseAfter serious events impact the public, people begin to take sides. Some rally together for reform, while others push to keep things the same. Following the tragedy at Stoneman Marjorie Douglas High School in Parkland, it became evident that the second amendment and gun control have caused a clear divide in opinion.
By Julie Talenfeld
3 minute read
March 09, 2018 | Daily Business Review
Be the Change. How to Promote a Cause and Advocate for ChangeFollowing the tragic events at Marjory Stoneman Douglas High School in Parkland, I am hopeful that coming together to take action will lead to serious change
By Julie Talenfeld
5 minute read
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