Meg Charendoff

December 26, 2018 | The Legal Intelligencer

While I still I believe that good habits year-round will bring you success, this time of year does lend itself to the contemplation and the unique promise of “better next year.”

By Meg Charendoff

7 minute read

October 29, 2018 | The Legal Intelligencer

Pop quiz. What's the number one, most important marketing action you should take? Anyone who's read more than a couple of my columns (or read the headline of this one) should know the answer.

By Meg Charendoff

8 minute read

August 30, 2018 | The Legal Intelligencer

I confess: I was an overly enthusiastic law school student. You know the kind. I showed up on the first evening of my first year, highlighters at the ready, excited to be there and ready to throw myself into learning the law.

By Meg Charendoff

8 minute read

July 02, 2018 | The Legal Intelligencer

Your competitors are on social media burnishing their digital presence, interacting with clients and prospects—theirs and yours—upping their “top of mind” visibility and establishing their position as a thought leader and go-to lawyer.

By Meg Charendoff

2 minute read

April 27, 2018 | The Legal Intelligencer

I recently experienced a disappointing, baffling and somewhat embarrassing situation with a client and I've been mulling it over for a couple of weeks now.

By Meg Charendoff

7 minute read

February 26, 2018 | The Legal Intelligencer

Our Philadelphia Eagles gave us much to celebrate, winning Super Bowl 52—against all the odds. They also gave us some great lessons that apply equally to football and to marketing.

By Meg Charendoff

9 minute read

January 02, 2018 | The Legal Intelligencer

In the glow of the “fresh start” that a new year promises, a list of resolutions seems like a great idea. But resolutions are often under-defined or overly general intentions–bring in more new clients, grow my book of business 10 percent–rather than specific or well thought-out strategies or objectives. And as good as good intentions are, they're often too vague to be actionable or not based in what is actually going on in your firm.

By Meg Charendoff

6 minute read

October 30, 2017 | The Legal Intelligencer

Before you hit “send” on your next content marketing piece—whether it's a blog, email, alert or newsletter—take a moment and ask yourself a few questions.

By Meg Charendoff and Adrienne Matt

9 minute read

August 30, 2017 | The Legal Intelligencer

We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday ­morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, ­reclined our seats and almost instantly fell asleep.

By Meg Charendoff

7 minute read

June 29, 2017 | The Legal Intelligencer

If I had a quarter for every time I've heard one of the following statements about marketing, I wouldn't exactly be rich, but I'd have a lot of quarters.

By Meg Charendoff

10 minute read