October 26, 2015 | The Legal Intelligencer
Six T ips for Getting Clients to Read the Content You WriteSix out of 10 readers might never get to this sentence.
By Meg Charendoff
6 minute read
August 31, 2015 | National Law Journal
Want to Be a Thought Leader? Follow These StepsDeveloping a relationship as a reliable source with the media makes marketing sense.
By Meg Charendoff
5 minute read
August 28, 2015 | National Law Journal
Want to Be a Thought Leader? Follow These StepsDeveloping a relationship as a reliable source with the media makes marketing sense.
By Meg Charendoff
5 minute read
August 25, 2015 | The Legal Intelligencer
Thought Leadership: How to Become Known as a Go-To SourceThought leadership. This term gets thrown around a lot these days. Like "content marketing," "engagement" and "lead generation," thought leadership is an idea that's been around for a long time. Now we have marketing jargon for it.
By Meg Charendoff
6 minute read
August 25, 2015 | The Legal Intelligencer
Thought Leadership: How to Become Known as a Go-To SourceThought leadership. This term gets thrown around a lot these days. Like "content marketing," "engagement" and "lead generation," thought leadership is an idea that's been around for a long time. Now we have marketing jargon for it.
By Meg Charendoff
6 minute read
June 23, 2015 | The Legal Intelligencer
Autobiography of a Lawyer: The Most Important Part of a Firm's SiteA recent Legal affiliate Corporate Counsel blog post, "For In-House Counsel, Work Is Happening Online," highlights the increasing use of Web-based resources by in-house counsel. The article, based on the 2015 Canadian Legal Digital Survey conducted by fSquared Marketing, discusses why and how corporate counsel look to the Internet to help them accomplish their work—including the work of identifying, vetting and hiring outside counsel. According to the article, one of the top reasons that in-house counsel use Web-based resources is to help make informed hiring decisions. And the most important online resource cited by respondents?
By Meg Charendoff
6 minute read
June 23, 2015 | The Legal Intelligencer
Autobiography of a Lawyer: The Most Important Part of a Firm's SiteA recent Legal affiliate Corporate Counsel blog post, "For In-House Counsel, Work Is Happening Online," highlights the increasing use of Web-based resources by in-house counsel. The article, based on the 2015 Canadian Legal Digital Survey conducted by fSquared Marketing, discusses why and how corporate counsel look to the Internet to help them accomplish their work—including the work of identifying, vetting and hiring outside counsel. According to the article, one of the top reasons that in-house counsel use Web-based resources is to help make informed hiring decisions. And the most important online resource cited by respondents?
By Meg Charendoff
6 minute read
April 28, 2015 | The Legal Intelligencer
10 Strategies to Make Your Content Work as Hard as You AreThe goal of content marketing is to raise your visibility with the people who matter—the people who make legal services buying decisions and those (like the media) who influence them. Let's say that you used the steps in my last column, published Feb. 27 in The Legal, "Find the Right Content Opportunities, Forget About the Rest," to identify a real content opportunity. You wrote and published an insightful article, blog or client alert on a hot topic.
By Meg Charendoff
6 minute read
April 28, 2015 | The Legal Intelligencer
10 Strategies to Make Your Content Work as Hard as You AreThe goal of content marketing is to raise your visibility with the people who matter—the people who make legal services buying decisions and those (like the media) who influence them. Let's say that you used the steps in my last column, published Feb. 27 in The Legal, "Find the Right Content Opportunities, Forget About the Rest," to identify a real content opportunity. You wrote and published an insightful article, blog or client alert on a hot topic.
By Meg Charendoff
6 minute read
February 27, 2015 | The Legal Intelligencer
Find the Right Content Opportunities, Forget About the RestThese days, no one doubts that creating and publishing good content is an essential part of legal services marketing. Whether it's blogging, sending out timely client alerts, posting on social media or writing articles for legal or industry publications, publishing content in your practice area can help identify you as a top-notch, go-to practitioner with clients and prospects, and establish you as a thought leader and a resource with the media.
By Meg Charendoff
5 minute read
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