Meg Charendoff

April 25, 2017 | The Legal Intelligencer

In law firms across the country—from small boutiques to the largest of Big Law firms—retreat planning committees are working diligently to ensure that their firm's annual gathering of the partners goes off without a hitch. Any number of articles, blogs and presentations offer sound and sage advice about what makes a great ­partner retreat—from the right mix of work and leisure activities, to creating ­programming that's more than the warmed-over version of the same presentations from the year(s) before.

By Meg Charendoff

14 minute read

February 24, 2017 | The Legal Intelligencer

Ah, February—that time of year when our hearts turn to ... baseball. The first flurry of excitement begins when pitchers and catchers report. Then spring training begins in earnest. The Grapefruit and Cactus Leagues start ­playing games. Before you know it, baseball analogies start replacing football ­analogies in presentations, articles and blog posts everywhere.

By Meg Charendoff

12 minute read

December 29, 2016 | The Legal Intelligencer

In the time honored tradition of marketing, this means sending out holiday cards and maybe a firm-branded gift. (The winner so far this year was a "Happy Holidays" snow globe from my favorite PR firm. For some reason it makes me happy to shake that thing and watch the "snow" fall down around the little card signed by everyone that's tucked inside. I do it about 50 times a day—and I see their logo 50 times a day too. Genius, right?)

By Meg Charendoff

14 minute read

October 24, 2016 | The Legal Intelligencer

Yes, now. The very minute you're done reading this article, you can pick one of these eight quick tasks and accomplish it, in 20 minutes or less. I promise, it will have a positive impact on your marketing.

By Meg Charendoff

11 minute read

July 15, 2016 | The Legal Intelligencer

In the latest issue of his occasional newsletter, my friend and colleague from the marketing world, Peter Darling of San Francisco-based Repechage Group, tells the story of a company—a midsized seller of high-end antiques—and its owner, who watches his sales decline, and feels his anxiety grow with every passing day.

By Meg Charendoff

12 minute read

April 26, 2016 | The Legal Intelligencer

Technology is changing how ­clients make legal purchasing decisions. In a Mad Clientist blog post from February titled "How Clients Hire: 6 Demands and Rewards from the New Generation GC" by Michael Rynowecer of the BTI Consulting Group, Rynowecer describes how the "next generation of GCs and CLOs" are taking over and how they increasingly rely on technology in their hiring process. One takeaway from conversations he had with more than 100 general counsel (GCs) and chief legal officers (CLOs) is that they are conducting more "pre-hire due diligence than you can imagine," and most of this due diligence occurs online, before you ever speak—that is, if you ever speak.

By Meg Charendoff

13 minute read

February 23, 2016 | The Legal Intelligencer

We've all heard the joke about "death by PowerPoint"—the presenter goes on and on and on, reading (word for word) slide after PowerPoint slide of dense text. At best, the audience doesn't learn much of anything. At worst, it's a mind-numbing waste of an hour (or more) of their valuable (perhaps billable) time.

By Meg Charendoff

7 minute read

December 21, 2015 | The Legal Intelligencer

It's that time again. One year is winding down, and the new one is on the horizon. And in keeping with the theme of the New Year, many (many, many) articles will offer up advice on how to keep both your personal and your professional New Year's resolutions.

By Meg Charendoff

6 minute read

December 20, 2015 | The Legal Intelligencer

It's that time again. One year is winding down, and the new one is on the horizon. And in keeping with the theme of the New Year, many (many, many) articles will offer up advice on how to keep both your personal and your professional New Year's resolutions.

By Meg Charendoff

6 minute read

October 27, 2015 | The Legal Intelligencer

Six out of 10 readers might never get to this sentence.

By Meg Charendoff

6 minute read