February 22, 2021 | Pro Mid Market
Putting 'Thought' Back Into Thought LeadershipThought leadership has been a much bandied-about and ballyhooed term for law firms long before 2020, but the COVID-19 pandemic supercharged it.
By Meg Pritchard
7 minute read
February 12, 2021 | The Legal Intelligencer
Putting 'Thought' Back Into Thought LeadershipThought leadership has been a much bandied-about and ballyhooed term for law firms long before 2020, but the COVID-19 pandemic supercharged it.
By Meg Pritchard
7 minute read
December 15, 2020 | The Legal Intelligencer
The 10-Minute Marketer—Quick and Effective Tasks for Marketing SuccessTaking action—any action—will make you feel successful and ready to take on more. And you will have set yourself up for more and greater successes by putting in place the building blocks for larger marketing efforts.
By Meg Pritchard
8 minute read
October 27, 2020 | The Legal Intelligencer
Technology Today—the Good, the Bad and the What the Heck Was That?Technology provides both opportunities and challenges for marketing and business development. Knowing and understanding what these are and how to deal with them is the key to success now and for whatever the new next might be.
By Meg Pritchard
8 minute read
August 24, 2020 | The Legal Intelligencer
Adapting and Innovating Marketing and Business Development for the New NormalProviding legal services remains fundamentally a relationship-based business. So, while branding, practice capabilities and experience are important, the person-to-person element of marketing and business development was—and still is—a key ingredient in bringing in, keeping and getting more work from clients.
By Meg Pritchard
6 minute read
June 30, 2020 | The Legal Intelligencer
Four Takeaways for Communications in a CrisisFirst of all, how are you? I hope you're all healthy, safe and managing as best you can as we head into the second half of 2020. In the weeks…
By Meg Pritchard
6 minute read
February 19, 2020 | The Legal Intelligencer
Work(shop) It: 30 Minutes to a Better Professional BioClients use your bio for a number of other reasons, including as an information source—which is why your publications and events should be linked to your bio and updated regularly.
By Meg Pritchard
9 minute read
October 28, 2019 | The Legal Intelligencer
Proactive Marketing for the Win—Everyone Should Do ItI tend to think of marketing and business development efforts in four buckets—passive marketing, active marketing, reactive marketing and proactive marketing.
By Meg Pritchard
7 minute read
September 03, 2019 | Pro Mid Market
A Back-to-School Primer: Essential Tools for Good MarketingAs you gear up for that push to the end of the year, here's a list of essential tools to help you market your practice.
By Meg Pritchard
7 minute read
August 26, 2019 | The Legal Intelligencer
A Back-to-School Primer: Essential Tools for Good MarketingSo as the summer draws to a close and you gear up for that push to the end of the year, here's my list of essential tools to help you market your practice.
By Meg Pritchard
7 minute read
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