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August 08, 2024 | Law.com

Reducing Cognitive Load and Enhancing Marketing Productivity with AI

While law firm marketing professionals are apt to experience cognitive load, the squeezing of marketing departments to do more with less is certainly exacerbating the potential for cognitive load and making the case for AI even stronger.

By Amardeep Devadason

7 minute read

August 07, 2024 | Law.com

Proactive Brand Defense: Why Warren Buffett's Advice Matters More Than Ever

Warren Buffett's wisdom rings true: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." In our current landscape of social media and viral content, a brand's reputation — its most valuable asset — can be severely damaged in mere seconds.

By Allen Adamson

5 minute read

July 31, 2024 | Law.com

Putting a Face (and a Voice) to Your Brand

Tips for Preparing a Spokesperson An organization's brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management.

By Jennifer Marsnik

4 minute read

July 29, 2024 | Law.com

The Perfect Storm: Why Contract Hiring Will Eclipse Direct Hiring In Privacy and Tech In 2024, Part 2

Part Two of a Two Part Article Part 1 of this article looked at how remote flexibility is driving job seekers, that most privacy programs will use contractors by 2026, the speed of hire, the real cost of DIY staffing and whether posting jobs online really works. Part 2 looks at what's next for CPOs, AI jobs in privacy, where the new jobs will come from, whose salaries are spiking and some guidance for the latter half of 2024.

By Jared Coseglia

8 minute read

July 25, 2024 | Law.com

The Legal Help Desk: Shifting Toward User Sentiment as the Primary Health Factor

As technology continues to advance, the legal profession is witnessing a reevaluation of conventional practices when it comes to help desk support for employees. Users now expect more than just timely resolutions; they want a better end-to-end user experience. The gauges we use to measure customer satisfaction have changed and are shaping the overall future success of the legal technology support ecosystem.

By Andrew Dober

6 minute read

July 24, 2024 | Law.com

CLE Shouldn't Be the Only Mandatory Training for Attorneys

Attorney development is a pivotal aspect of a law firm's success, necessitating a strategic approach to training and development at every career stage. By investing in comprehensive development programs, law firms not only enhance their attorneys' skills and engagement but also secure their long-term success and stability.

By Sharon Meit Abrahams

7 minute read

July 22, 2024 | Law.com

Appellate Courts Skeptical About Bankruptcy Court Sanctions

Recent appellate decisions reflect a distaste for appeals from bankruptcy court sanction orders. A split Fourth Circuit even refused to hear such an appeal. Other courts tend to limit sanctions or, alternatively, accept a bankruptcy judge's findings under a stringent "abuse of discretion" standard.

By Michael L. Cook

12 minute read

July 22, 2024 | Law.com

Six Reasons e-Discovery Benefits from AI

Recent media coverage makes it clear that the time for law firms to embrace the disruption of AI is now. If you wait, from the looks of it, you risk losing business, and perhaps credibility.

By Khaled Jebbari

8 minute read

July 18, 2024 | Law.com

Staying Nimble and Embracing Values Are Essential for Mid-Size Law Firms' Survival

In the ever-evolving legal landscape, mid-size law firms find themselves at a critical juncture. Seismic shifts, accelerated by the pandemic, have reshaped the very fabric of our industry. Now, more than ever, agility, innovation, and a steadfast commitment to meeting client needs are not just desirable traits, but essential for business survival.

By Michael Ferachi

8 minute read

July 17, 2024 | Law.com

Blockchain Domains: New Developments for Brand Owners

This article explores the issues associated with trademark protection in blockchain domain names and examines new steps and policies that blockchain domain registrars should implement to safeguard brand owners.

By John McElwaine

8 minute read