Wayne Pollock
August 22, 2024 | The Legal Intelligencer
Want to Be a Rainmaker? Master Balancing Business Development and Thought LeadershipRainmakers take action on this understanding by consistently and intelligently investing time in both business development and thought leadership.
By Steve Fretzin and Wayne Pollock
7 minute read
May 03, 2024 | The Legal Intelligencer
Five Ways Thought Leadership Can Be a Talent Magnet for Your FirmThe law firms that consistently publish thought leadership can gain a recruiting and retention edge over their peers and competitors that do not.
By Wayne Pollock
7 minute read
March 08, 2024 | The Legal Intelligencer
The Lesson 2,886 Newspapers Can Teach Law Firms About Their Marketing EffortsLaw firms' marketing efforts must avoid falling into this same trap that caused the demise of almost 3,000 U.S. newspapers.
By Wayne Pollock
6 minute read
December 29, 2023 | The Legal Intelligencer
It's Time You Invest in Lighting and a Microphone for When You're on CameraWhenever attorneys appear on camera with bad lighting or speak on a video or a podcast without an external microphone, they come across as unprofessional. They come across as not taking their image, their brand, and the task at hand seriously.
By Wayne Pollock
6 minute read
August 24, 2023 | The Legal Intelligencer
Use This Framework for Integrating AI Into Your Thought Leadership Content ProcessThere are opportunities throughout the writing process for humans to partner with AI. Here's how to think about that division of labor.
By Wayne Pollock
8 minute read
May 04, 2023 | The Legal Intelligencer
Is Your Thought Leadership Chasing Eyeballs or Hearts and Minds?It's tempting to craft thought leadership that racks up large numbers of followers and subscribers. But if your content isn't winning over your target audience's hearts and minds, it won't help you build your legal practice or prominence.
By Wayne Pollock
6 minute read
March 02, 2023 | The Legal Intelligencer
5 Reasons to Curate Thought Leadership Content When You're Too Busy to Produce It YourselfYou can build your authority and thought leadership through content you curate for your clients and referral sources, not just content you create yourself.
By Wayne Pollock
9 minute read
January 05, 2023 | The Legal Intelligencer
Give Your Law Firm's Executives a Thought Leadership PlatformA thought leadership program centered around your firm's executives can help it shine in the eyes of clients and potential hires.
By Wayne Pollock
7 minute read
August 25, 2022 | The Legal Intelligencer
Prioritize Frequency Over Caliber in Your Law Firm's Content Marketing ProgramThe quality of your marketing and business development content isn't as important as its frequency.
By Wayne Pollock
7 minute read
April 28, 2022 | The Legal Intelligencer
It's Time for Corporate Law Firms to Develop Their Metaverse Content Marketing PlansCorporate law firms need to get serious about their metaverse content marketing plans or risk falling behind their competitors.
By Wayne Pollock
10 minute read
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