Wayne Pollock

August 22, 2024 | The Legal Intelligencer

Want to Be a Rainmaker? Master Balancing Business Development and Thought Leadership

Rainmakers take action on this understanding by consistently and intelligently investing time in both business development and thought leadership.

By Steve Fretzin and Wayne Pollock

7 minute read

May 03, 2024 | The Legal Intelligencer

Five Ways Thought Leadership Can Be a Talent Magnet for Your Firm

The law firms that consistently publish thought leadership can gain a recruiting and retention edge over their peers and competitors that do not.

By Wayne Pollock

7 minute read

March 08, 2024 | The Legal Intelligencer

The Lesson 2,886 Newspapers Can Teach Law Firms About Their Marketing Efforts

Law firms' marketing efforts must avoid falling into this same trap that caused the demise of almost 3,000 U.S. newspapers.

By Wayne Pollock

6 minute read

December 29, 2023 | The Legal Intelligencer

It's Time You Invest in Lighting and a Microphone for When You're on Camera

Whenever attorneys appear on camera with bad lighting or speak on a video or a podcast without an external microphone, they come across as unprofessional. They come across as not taking their image, their brand, and the task at hand seriously.

By Wayne Pollock

6 minute read

August 24, 2023 | The Legal Intelligencer

Use This Framework for Integrating AI Into Your Thought Leadership Content Process

There are opportunities throughout the writing process for humans to partner with AI. Here's how to think about that division of labor.

By Wayne Pollock

8 minute read

May 04, 2023 | The Legal Intelligencer

Is Your Thought Leadership Chasing Eyeballs or Hearts and Minds?

It's tempting to craft thought leadership that racks up large numbers of followers and subscribers. But if your content isn't winning over your target audience's hearts and minds, it won't help you build your legal practice or prominence.

By Wayne Pollock

6 minute read

March 02, 2023 | The Legal Intelligencer

5 Reasons to Curate Thought Leadership Content When You're Too Busy to Produce It Yourself

You can build your authority and thought leadership through content you curate for your clients and referral sources, not just content you create yourself.

By Wayne Pollock

9 minute read