Wayne Pollock

March 03, 2022 | The Legal Intelligencer

Cross-selling won't be nearly as hard as you think it is when you deploy this secret weapon.

By Wayne Pollock

7 minute read

January 06, 2022 | The Legal Intelligencer

Lawyers should call their shot like Babe Ruth through marketing and business development content when expanding or pivoting their practice.

By Wayne Pollock

8 minute read

August 26, 2021 | The Legal Intelligencer

Content can do more for your law firm than just marketing. It can level up your recruiting efforts.

By Wayne Pollock

9 minute read

May 06, 2021 | The Legal Intelligencer

Bylined articles give lawyers a platform to demonstrate their knowledge to their target audiences. Why aren't you writing more of them?

By Wayne Pollock

8 minute read

March 11, 2021 | The Legal Intelligencer

Law firm case studies tend to be ineffective because they tell the wrong story. Here's how to craft a law firm case study that makes clients actually want to hire your firm.

By Wayne Pollock

10 minute read

January 07, 2021 | The Legal Intelligencer

Do these seven things in 2021 to make your and your firm's blog posts, bylined articles and client alerts better than ever.

By Wayne Pollock

10 minute read

August 27, 2020 | The Legal Intelligencer

It is a myth that people do not consume long content. They do—but only if it is engaging.

By Wayne Pollock

8 minute read

April 30, 2020 | The Legal Intelligencer

Your law firm's blog posts, bylined articles, and client alerts will connect better with their audiences if they always do these six things.

By Wayne Pollock

9 minute read

March 05, 2020 | The Legal Intelligencer

A new study shows that organizations are paying attention, and buying services because of, thought-leadership marketing.

By Wayne Pollock

8 minute read

January 02, 2020 | The Legal Intelligencer

With a new year comes new strategies and tactics for advocating for your clients in high-profile legal disputes,

By Wayne Pollock

9 minute read