Page 150 - ALMExperts 2025 Legal Experts Pages (Western Directory)

Internet & Technology ALM EXPERTS: Legal Expert Pages (Western Edition) 2025
John Horst, CISSP® - ISSAP® Phillips, Fractor & Company, LLC.
INTERNET & Chief Technology Officer G. Michael Phillips
TECHNOLOGY Xanesti Technology Services, Pasadena, CA
LLC Phone: (626) 744-3540
San Diego, CA E-mail: contactpfc@rule26 .com
Phone: (858) 254-8575 (Please see our resume on page 378 for further
E-mail: john .horst@xanesti .com
details.)
(Please see our complete listing under the Jessie Stricchiola
following area of expertise: Expert Categories:
Computer Security) Alchemist Media Inc.
100 Pine St . Suite 1250
Peter Kent San Francisco, CA 94111
eCompCONSULTANTS Internet Expert Phone: (415) 777-2524
Ivan Zatkovich Witness E-mail: info@alchemistmedia .
Principal Consultant Peter Kent Consulting, com
Web: http://www .alchemistmedia .com/
301 W . Platt St ., Suite 365 LLC internetexpertwitness/
Tampa, FL 33606
Phone: (813) 601-8142 399 E . Bayaud Avenue Profile: Ms . Stricchiola has been retained
E-mail: ivanzat@ecompconsultants .com Denver, CO 80209 as a testifying or consulting expert in over
Web: http://www .ecompconsultants .com Phone: (720) 771-3246 100 litigation matters in U .S . and Canadian
E-mail: Peter@PeterKentConsulting .com courts, has testified at 18 depositions and
Degrees/Licenses: B .S . Computer Science, Web: http://www .internet-expert-witness .net 7 trial and arbitration proceedings, and has
1980, University of Pittsburgh . Minor in E .E . written over 70 expert reports and declarations
digital circuit design; Master’s study and thesis Profile: The best-selling author of SEO on internet-related topics pertaining to web
in Computer Networks, Results published in for Dummies (7 editions since 2003), The analytics, traffic validity, online advertising,
Byte Magazine . Complete Idiot’s Guide to the Internet, and search engine optimization, Google Ads
dozens of other Internet-technology related (formerly AdWords), pay per click, mobile
Profile: eComp Consultants is a firm providing books, Peter Kent has been working online apps, social media, Facebook, Snapchat,
expert witness litigation and consulting since 1984, and in technology since 1979 . Instagram, YouTube, LinkedIn, digital content
services in the areas of internet technology, He was the founder of an e-business service discoverability, and related topic areas . Cases
telecommunications, information technology provider funded by one of the world’s largest in which she has provided expert testimony
and digital media . eComp Consultants VC firms, and of an Internet-related publishing have included class action, trademark,
consists of a collaborative staff of senior company (he built his first ecommerce Web copyright, and trade secret matters, and her
industry experts and executives . Ivan site in 1997), VP of Web Solutions for a patent litigation testimony has included skilled
Zatkovich founded the company in 2000 . national ISP, and VP of marketing for a Web- person and claims construction, and validity/
Today he serves as principal consultant applications company . Since 2003 Mr . Kent invalidity, infringement/non-infringement/, prior
providing expert services and leadership has provided consulting services to literally art, and indefiniteness analyses.
for the companies testifying and consulting hundreds of companies, large and small, in
experts . Mr . Zatkovich has 25+years’ various areas of digital marketing, including With 25 years of experience, Ms . Stricchiola
experience in the computer science, computer projects for Amazon, Time Warner Cable is a published O’Reilly author, co-author of
networks, and software engineering . / Roadrunner, Lonely Planet, Zillow, Avvo, “The Art of SEO: Mastering Search Engine
Honey Baked Ham, Dunn & Bradstreet, and
Tower Records . Optimization” (© 2009, 2012, 2015, Q3
(Please see our resume on page 352 for further 2023), a comprehensive guide to organic
details.) SEO used in various U .S . and international
Kent also created three SEO training courses
for Lynda .com/LinkedIn Learning, (along university degree programs .
eCompCONSULTANTS with a course on selling products through the
Tampa, FL Amazon .com Marketplace) . He also has one She has consulted for the U .S . Government,
Phone: (813) 601-8142 of the highest rated SEO courses on Udemy . Microsoft, Fair Isaac Corporation and others,
E-mail: ivanzat@ecompconsultants .com com, with over 38,000 students, and wrote and has been a lecturer at 60+ internet
and presented an 8-hour course on Bitcoin, industry events since 2002 including Search
(Please see our resume on page 353 for further cryptocurrency, and blockchain . (He’s also Engine Strategies, Search Marketing Expo,
details.) the co-author of Bitcoin for Dummies and ad:tech, PubCon, Web 2 .0 Summit, Stanford
Cryptocurrency Mining for Dummies .) . Publishing on the Web, and MarketLive
eCompCONSULTANTS Ecommerce Summit .

Tampa, FL Mr . Kent is a very experienced expert witness, Throughout her career, Ms . Stricchiola has
Phone: (813) 601-8142 assisting in around 150 cases since 1996, been an advocate for accountability and
E-mail: ivanzat@ecompconsultants .com writing scores of reports and declarations, transparency in the development of algorithms
in cases with an element related to Internet and artificial intelligence in emerging
(Please see our resume on page 354 for further technology or digital marketing (in particular technologies, and for building responsible
details.) search engine optimization) . Cases include technology platforms . Her work on the issue
numerous patents (e .g ., GeoTag; DDR
v . Hotels .com), trademarks (Pinterest v . of click fraud and invalid traffic within the paid
eCompCONSULTANTS Pintrips, GEICO, Toys R’ Us, Google), PPC search (PPC) industry has been featured in
Tampa, FL (FreeCreditReport .com, Google), online numerous media outlets, including NPR, The
Phone: (813) 601-8142 defamation, cybersquatting, unfair business New York Times, The Wall Street Journal,
E-mail: ivanzat@ecompconsultants .com practices, and more . He has testified in Wired .com, CNN Money, and “The Google
deposition over 50 times and in court and Story” (1st Ed ., David A . Vise) .
(Please see our resume on page 355 for further arbitration 13 times .
details.) (Please see our resume on page 388 for further
(Please see our resume on page 370 for further details.)
details.)

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