By Stefanie Marrone | June 1, 2020
In case you are looking for some "homework" in the marketing and business development area, here are a few ideas to keep you busy during this period.
By Larry Bodine | May 29, 2020
The new normal under the plague has put pressure on law firms to simply operate, as well as thrive. However, law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business. Now is the time to use a personal touch and double down on digital marketing.
Daily Business Review | Commentary
By Julie Talenfeld | May 29, 2020
Reach out to a prospective client, or a new possible business relationship, through the lens of our current shared experience.
Daily Business Review | Commentary
By Shanon Lazarus | May 28, 2020
Unparalleled industry shifts, such as changing client expectations, new technologies, and increased competition, are forcing firms to reinvent themselves, often best accomplished via rebranding.
Connecticut Law Tribune | Analysis
By Michael A. Mora | May 26, 2020
"You have to be resilient," said BerkowitzHanna shareholder Christina Hanna. "We are in this for the long haul, no matter what."
The American Lawyer | Commentary
By Paul Wilson and Betsy Hoag | May 21, 2020
Firms are churning out content, but missing the mark with general counsel, according to a new survey
New York Law Journal | Commentary
By Jeff Pfeifer | May 21, 2020
Here are just a few of the data-related activities that firms are currently engaged in to meet client demand.
By Katya Jestin, Randy Mehrberg and Justin Portaz | May 20, 2020
Under these circumstances, focusing on "business development"can sometimes feel hollow or self-serving, but ultimately, the role of outside counsel is one of service and excellence.
The Legal Intelligencer | Commentary
By Stacy West Clark | May 20, 2020
I eagerly look forward to hearing how you successfully strengthened a client relationship—remotely by doing things that made your client's personal or professional world better. Not only is it a time-tested way to get work, but it feels good too.
New Jersey Law Journal | Commentary
By Jamie K. Mulholland | May 15, 2020
Why not commit to just a few small tasks with the time you have left in a place where you are safe from people popping in (save those people who call you mom or dad)? What you can accomplish now will pay dividends in the future.
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