The Legal Intelligencer | Commentary
By Dave Poston and Kaden Jacobs | July 1, 2024
Whether it's a state bar association facing public scrutiny over a controversial disciplinary decision or a nonprofit legal aid organization raising awareness about critical access to justice issues, each case requires a well-crafted communications strategy to avoid a public relations (PR) disaster and ensure a reputational win.
New Jersey Law Journal | Commentary
By Joseph Giovannoli | July 1, 2024
"By focusing on quality content, authoritative backlinks, strong branding, and user engagement, law firms can enhance their SEO performance," writes Joseph Giovannoli of 9Sail.
By Thomas Spigolon | June 28, 2024
"Relationship-building—there's just no substitute for it. If you can do that in the context of helping the community, that is a win-win, and that's what we're all about," said Morris, Manning & Martin co-chairman John Yates.
The Legal Intelligencer | Commentary
By Meg Pritchard | June 26, 2024
The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach.
By Thomas Spigolon | June 24, 2024
"The pay-it-forward model is the best model," said Morris Manning co-chairman John Yates.
By Amanda O'Brien | June 24, 2024
Kevin Iredell is set to join the Boston-founded firm as director of global marketing in a move effective Tuesday.
By Alexander Lugo | June 24, 2024
Midsize firms and boutiques are constantly selling their firms as a perfect landing zone for lawyers looking to leave Big Law because of price inflation and bureaucracy. Some firms have been finding increasing success with the selling points as downstream lateral moves have been on the rise.
Daily Business Review | Commentary
By Jesse Stolow | June 20, 2024
By embracing client alerts as integral components of legal research, practitioners can maximize their impact, enhance their strategic decision-making, and navigate complex legal landscapes with confidence.
The American Lawyer | Analysis|News
By Amanda O'Brien | June 20, 2024
While the fractional C-suite model may sound similar to the consulting model, these professionals focus on smaller firms and boast a more hands-on approach to their work
By Thomas Spigolon | June 18, 2024
"[I said] 'it's not worth $27 to fight this—I'll just pay it and let it stop,' but it never did," said Jerry Ray, who had worked as a painting contractor and project manager for the firm in Winston-Salem since the 1990s.
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