By Elizabeth Lampert and Traci Stuart | May 1, 2024
"With that dash of caution, law firms have an opportunity to leverage the political landscape to amplify visibility and engage relevant practice areas," write Elizabeth Lampert and Traci Stuart.
By Ada Kase | April 29, 2024
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
The American Lawyer | Analysis
By Abigail Adcox | Chris O'Malley | April 29, 2024
In the battle over origination credits, some clients are vying for more transparency and a say in who gets the credit.
By Thomas Spigolon | April 26, 2024
"If it did go into effect, certainly it's going to create a demand for people to make sure their nonsolicitation provisions are tightly drafted," said Ogletree partner Christine Bestor Townsend.
By J. Mark Santiago | April 26, 2024
It's time for attorneys to return to the office on a five day a week schedule. You do not become a great lawyer on Zoom any more than watching "Perry Mason" reruns will make you one.
Daily Business Review | Commentary
By Marcelo Salup | April 25, 2024
By prioritizing the action at the outset, you can effectively ensure that the campaign revolves around achieving a specific goal. The action shapes the entire campaign—directing segmentation, creative and media channels.
The Legal Intelligencer | Commentary
By Meg Pritchard | April 24, 2024
In a collaborative content process, lawyers as subject matter experts can conceptualize the topics and frame the discussion to address the needs and questions of their audiences, provide guidance and feedback throughout the process, and review, finalize and approve the content before release.
By Isha Marathe | April 23, 2024
Kevin Iredell, the chief marketing officer at Lowenstein Sandler, said that client-facing chatbots are likely to replace the law firm website search box.
By Chris Rossi | April 19, 2024
With the systems now readily available and easily implemented, there is no reason for firms of all sizes not to capitalize on tracking marketing ROI.
By Thomas Spigolon | April 17, 2024
Mona Bhalla managed a 130-member department charged with regulating New York state's life insurance industry.
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