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The Legal Intelligencer

FindLaw Counters Pa. Law Firm's Suit Over 'Ineffective' Marketing With Claim for $37K in Unpaid Fees

Pittsburgh personal injury law firm Friday & Cox says online marketing company FindLaw duped it into paying nearly $300,000 for a shoddy website and lackluster social media presence, but FindLaw says the firm still owes it $37,000 plus interest and is in breach of contract for failing to pay.
5 minute read

The Recorder

LinkedIn Profiles vs. Resumes: Should I Put in the Same Info or Mix It Up?

How do employers perceive LinkedIn profiles vs. resumes? What are the differences and should they contain the same or different information?
7 minute read

Pro Mid Market

This Is How We Do It: Automation as a Teaching Tool in Law Practice

Automation removes routine tasks from the lawyer's calendar, allowing them to spend more time practicing at the tops of their law licenses—you know, making more money. Automation supports the traditional lawyer's role, in much the same way that a paralegal does—it does not replace the lawyer.
4 minute read

Law.com

Digital Branding: 'Cause We Are Living in a Digital World

As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, with an objective to establish and build trust with potential clients, especially during the decision phase of the selection process.
8 minute read

Law.com

Big Law Has Fancier Job Titles, but 'Client Value' Roles Are Catching on at Midsize Firms

Novel job titles like "chief value officer" and "client relationship manager" have increasingly become part of the Big Law lexicon, but it would be a mistake to assume only large firms are pouring more resources into managing client relationships, according to consultants and law firm professionals.
7 minute read

Pro Mid Market

'Client Value' Roles are All the Rage in Big Law, but Midsize Firms Are Quietly Taking Notes

Novel job titles like "chief value officer" and "client relationship manager" have increasingly become part of the Big Law lexicon, but it would be a mistake to assume only large firms are pouring more resources into managing client relationships, according to consultants and law firm professionals.
6 minute read

The Legal Intelligencer

Recalibrating Junior Level Hiring: Look for Intangibles, Not Ivy

I recall, fairly early in my career, being in a firm on the day that most of its summer associate class started. The partner I was with, who was on his firm's hiring committee, was understandably proud of these aspiring lawyers and spouted off all the key statistics as to how many were on law review, the percentage who were in top-20 schools.
8 minute read

The American Lawyer

Cleary Adds Chief Talent Officer as Law Firms' C-Suite Shake-Up Continues

Cleary Gottlieb Steen & Hamilton is the latest big firm to add an executive position with a talent management and diversity focus.
3 minute read

The American Lawyer

In Legal Marketing, Apathy Is the Enemy

Firms looking to succeed must devote attention to the process of talent acquisition.
4 minute read

Law.com

Apathy is the Enemy

The state of hiring in legal marketing and business development
4 minute read

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