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Pro Mid Market

Midsize Firms Can Do 'Superior Branding,' if They Can Get the Ball Rolling

"There's a great opportunity for mid-market firms to do superior branding," said Ross Fishman of Fishman Marketing. Midsize firms "can have stronger cultures, more defined cultures, because they aren't the product of countless mergers."
6 minute read

International Edition

Top law firms and in-house teams called on to enter Middle East Legal Awards 2019

Prestigious awards to take place on 18 April at Ritz-Carlton in Dubai
2 minute read

The Legal Intelligencer

What Does Your Law Firm Stand For? Roughly Two-Thirds of Your Clients Want to Know

In case you haven't noticed, we are living in an increasingly divisive society. Everything is up for debate, and we are expected to pick a side in those debates.
8 minute read

The Recorder

Big Alabama Law Firm Seeks to Transport Silicon Valley's Entrepreneurialism

Four years after opening an office in San Francisco, Maynard Cooper & Gale is launching a unit that it hopes will service a "Southern Silicon Valley."
4 minute read

Law.com

A Foreshadowing of Big Law's Future: Intellectual Property's Turbulent Decade

The IP market's pricing crash and competitor churn offer an instructive tale
11 minute read

New York Law Journal

Private Equity Ownership of Legal Rankings Prompts Marketers' Unease

Recent acquisitions of directory companies by private equity firms have sparked concerns among some law firm CMOs, who wonder if the moves could lead to price increases or data risks.
8 minute read

The Legal Intelligencer

Advice on How to Have a Great Bio at Every Stage of Your Career

Pop quiz. What's the number one, most important marketing action you should take? Anyone who's read more than a couple of my columns (or read the headline of this one) should know the answer.
8 minute read

New York Law Journal

Five Things I Learned About Legal Communications From Working in a Hardware Store

In this Law Firm Marketing column, Steven Andersen writes: Over the course of 25 years working in the media—most of that in the legal and professional services space—I've acquired a fair amount of specialized knowledge. But although it has never been listed on my resume, the most valuable skills I use were learned on a different sort of job, working in a hardware store in Minneapolis in the 1980s.
9 minute read

The American Lawyer

Rebranding Has Hit the Legal Industry, as Firms Seek the Right Fit

More and more firms are trimming away legacy partner names and drawing up new logos in an effort to slim down their monikers and change their public image.
6 minute read

Law.com

Niche Practices Make Midsize Firms Must-Haves for Clients

From counseling craft breweries to conducting complex investigations, these midsize firms aim to compete by doing what no one else does.
6 minute read

More from ALM

More from ALM

Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

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