Christine S Filip

December 04, 2006 | Connecticut Law Tribune

Most hiring or managing partners do not hire associates to fail to become partners but quite the opposite. The trajectory of success is assured by coaching.

By CHRISTINE S. FILIP

4 minute read

August 21, 2006 | Texas Lawyer

While competitors are lolling on the beach, attorneys should take action to develop their marketing program and position themselves for the fall.

By Christine S. Filip

4 minute read

May 22, 2006 | New Jersey Law Journal

Whether you service public, privately held or nonprofit clients, the most direct path to marketing results is to affiliate with aggregations of prospects in their industry associations.

By Christine S. Filip

4 minute read

January 29, 2001 | Law.com

The rate of business being generated for law firms of all types and sizes in this economy has been a great boon. At the same time, the need to produce work product obscures the need for managing partners to focus on strategic issues that bite into revenues and margins no matter what the economic picture. In planning for this year, be sure to retain, develop, and motivate.

By Christine S. Filip

8 minute read

July 18, 2013 | New Jersey Law Journal

How can staff contribute to the future of a law firm, particularly in the area of business development, when the distribution of power is uneven?

By Christine S. Filip

7 minute read

August 21, 2006 | Connecticut Law Tribune

Why do clients choose to work with you rather than a competitor? Frequently, it's what marketers call a "unique selling proposition" — that perceptive difference you demonstrate that gives prospective clients a reason to select you. It is best characterized as a fence that separates you from competitors.

By CHRISTINE S. FILIP

4 minute read

May 01, 2006 | Connecticut Law Tribune

As a tennis coach, my clients were astounded when small but worthy upgrades to their game changed the course of their next match — and sometimes their careers. The same holds true for marketing: make one proven upgrade to your program, and success compounds.

By CHRISTINE S. FILIP

4 minute read

December 03, 2012 | New Jersey Law Journal

An interview with Rick Simmons of Dinkum Interactive and Ed Delia of Delia Associates, both of whose companies are at the center of the SEO wave, reveals the extreme importance of search engine optimization for your firm.

By Christine S. Filip

8 minute read

February 29, 2012 | New Jersey Law Journal

Prioritizing which marketing choices are positively correlated with generating new matters and new clients, while minimizing expenses so that gross margins are enhanced.

By Christine S. Filip

6 minute read

June 05, 2006 | Connecticut Law Tribune

In the late 1990s, proponents of Internet-based marketing predicted that the web would allow marketers to be supremely responsive to clients via the one-to-one characteristics of the online experience. Pundits predicted the Internet would prevail over the Luddite cult of personality and reputation. But they forgot we shop.

By CHRISTINE S. FILIP

4 minute read