Elizabeth Lampert

October 03, 2022 | The Recorder

Regular tabletop exercises will help illuminate problems lurking on the pages of the plan.

By Elizabeth Lampert

5 minute read

July 28, 2022 | The Recorder

Once you have your information and provide a clear recommendation, strategy and tactics will follow smoothly, says Elizabeth Lampert, a crisis and media communications strategist, and Lara Cupit, a PR professional.

By Elizabeth Lampert and Lara Cupit

5 minute read

January 14, 2022 | The Recorder

PR professionals should consider how to make the transition into the Metaverse and use tactics, include gamification features and ideas to make communication more exciting and engaging.

By Elizabeth Lampert and Lara Cupit

6 minute read

May 26, 2021 | The Recorder

Law firms and legal communicators today are faced with a fundamental challenge: how to adapt their communications strategies to account for the increasing political division in this country.

By Elizabeth Lampert

7 minute read

November 25, 2019 | The Recorder

From artificial intelligence to influencer marketing, legal PR in 2020 is shaping up to be another year of disruption for the legal communications industry.

By Elizabeth Lampert

7 minute read

May 10, 2019 | New York Law Journal

Today, one of the most critical efforts for law firm management is developing a strategy for communicating with millennial attorneys and creating cultures where this younger generation can be productive and thrive.

By Elizabeth Lampert and Emily Brooks

11 minute read

January 29, 2019 | The Recorder

This is a perfect time for everyone to show support and urge women to take the microphone. The voices of men and women matter. Doing a better job at raising the female voice within the media and balance the playing field can provide significant benefits to readers who will be exposed to ideas and research from another perspective.

By Elizabeth Lampert

5 minute read

May 04, 2018 | New York Law Journal

Law firms need to consider a range of weather scenarios that could affect their operations, as well as their employees. And as with other types of crises, preparation for severe weather requires creating a PR crisis plan that covers protocols for communicating with the media, public and internal audiences is critical.

By Elizabeth Lampert and Lara Cupit

6 minute read

July 12, 2017 | Litigation Daily

PR 101 would advise anyone in crisis that addressing the media quickly is imperative. It's not ideal Donald Trump Jr.'s story rapidly changed, but in short order, he leapfrogged the New York Times to get his message out there--and that counts.

By Elizabeth Lampert

4 minute read

May 08, 2017 | New York Law Journal

Elizabeth Lampert and Lara Cupit of Elizabeth Lampert PR write: Businesses such as law firms that house highly sensitive data are now also at great risk of a data breach. Because of this rapidly increasing risk, it is becoming more important than ever to have a comprehensive plan that has been thoroughly tested.

By Elizabeth Lampert and Lara Cupit

14 minute read