Elizabeth Lampert

March 31, 2004 | Law.com

The global economy creates both opportunities and challenges for U.S. law firms that are looking either to serve existing clients or to attract new business.

By Elizabeth Lampert and Norm Rubenstein

10 minute read

July 05, 2010 | National Law Journal

The first involves compiling data for prospective clients; the second entails conducting marketing studies.

By Elizabeth Lampert and Deborah McMurray

6 minute read

July 14, 2010 | Legaltech News

For a firm that hasn't embraced research as an arrow in its marketing quiver, here are two research strategies -- one internal and the other external -- that can provide some business intelligence. The first involves compiling data for clients; the second, conducting market studies.

By Elizabeth Lampert and Deborah McMurray

6 minute read

May 23, 2011 | The Recorder

Elizabeth Lampert and Elonide Semmes share 15 tips on connecting with the media through the Internet.

By Elizabeth Lampert and Elonide Semmes

6 minute read

March 02, 2011 | New Jersey Law Journal

Research within a firm and external public relations studies can provide business intelligence for effective marketing

By Elizabeth Lampert and Deborah McMurray

6 minute read

June 23, 2010 | The Recorder

Effective techniques for monitoring, controlling and promoting your image on the Web.

By Elizabeth Lampert and Jonathan Fitzgarrald

7 minute read

April 05, 2004 | The Legal Intelligencer

The global economy creates both opportunities and challenges for U.S. law firms that are looking either to serve existing clients that are branching into international markets or to attract new business.

By Elizabeth Lampert and Norm Rubenstein

10 minute read

July 18, 2011 | The Recorder

Elizabeth Lampert offers 10 tips on getting engaged in social media and making your presence felt.

By Elizabeth Lampert

5 minute read

December 05, 2005 | Law.com

Most paralegals possess solid negotiation skills, think analytically and have a great knowledge of the law. Imagine the value they would bring if they added public relations savvy to their repertoire.

By Elizabeth Lampert and Kristin Vogt

5 minute read

July 28, 2010 | New Jersey Law Journal

Your success and the success of your firm are largely based on brand. If the brand is strong enough, others will want to be associated with it. If the brand is weak or tainted, others will pass you by. It is incumbent upon each of us to use the tools and resources available to monitor, enhance and promote our brand to those individuals who can benefit the most from it.

By Elizabeth Lampert and Jonathan Fitzgarrald

7 minute read