Elizabeth Lampert

May 07, 2015 | The Recorder

PR consultant Elizabeth Lampert considers the latest brand-building strategies for law firms.

By Elizabeth Lampert

5 minute read

May 07, 2015 | The Recorder

PR consultant Elizabeth Lampert considers the latest brand-building strategies for law firms.

By Elizabeth Lampert

5 minute read

June 07, 2013 | The Recorder

Analyzing firm communications and others' perceptions can bring shortcomings to light and help develop future strategies, explain Elizabeth Lampert and Lara Cupit.

By Elizabeth Lampert and Lara Cupit

5 minute read

May 10, 2013 | The Recorder

Having a plan in place in the event of a data breach can save a law firm's reputation and protect its clients, explain Elizabeth Lampert and Lara Cupit.

By Elizabeth Lampert and Lara Cupit

5 minute read

July 04, 2011 | National Law Journal

Before a firm jumps in, marketers should know about audiences, conversations, trends and influencers.

By Elizabeth Lampert

5 minute read

September 26, 2005 | National Law Journal

Firms are hiring business development professionals and other outside consultants to fill in some of the gaps as law marketing rapidly grows and evolves. By clearly delineating responsibilities of in-house professionals and outside consultants, firms can maximize resources and flexibility.

By Elizabeth Lampert and Ross Fishman Special to The National Law Journal

10 minute read

June 13, 2005 | National Law Journal

One of the best ways to gain visibility for your law firm is an opinion piece in a newspaper. Some of the most interesting commentary comes from attorneys who have been following a controversial story for professional reasons.

By Elizabeth Lampert & Cheryl Riley

6 minute read

April 19, 2004 | National Law Journal

Business Development: Effective client communication is the single most important tool for growing a successful practice. How to create a closer relationship with clients.

By Elizabeth Lampert and Sheila Turner

9 minute read

October 28, 2002 | National Law Journal

A media campaign for a law firm merger is a long-term effort that begins when the union is still in the planning stage.

By Elizabeth Lampert and Richard S. Levick

9 minute read

November 03, 2003 | The Recorder

In order to obtain new global business, firms with international aspirations must convince clients with cross-border interests that they possess the requisite experience and expertise to help them achieve their global business objectives. An integrated international marketing program is critical to meeting this challenge. One clear indication of an effective strategy is the firm's ability to articulate its value proposition for global companies and its use of media relations to communicate that message.

By Elizabeth Lampert and Norm Rubenstein

10 minute read