Stacy West Clark

January 12, 2023 | The Legal Intelligencer

Let's start 2023 with a roadmap to finding a new client this year. Not bad for a resolution! This roadmap works—and if you use it, you should be able to do it again and again and build your practice.

By Stacy West Clark

7 minute read

November 23, 2022 | The Legal Intelligencer

You can totally capitalize on your attendance at these nonbillable events—from a business development standpoint. They are fantastic (and highly underutilized) marketing opportunities dropped in your lap.

By Stacy West Clark

6 minute read

September 20, 2022 | The Legal Intelligencer

Every lawyer I work with wants more clients, referrals and new matters. But only a few really want to do the steady, continuous long-term work necessary to get it done. As you might guess, creating a large book of loyal clients takes commitment, thought and engagement to reach this goal. There are no quick fixes at all—otherwise every lawyer would have a $1 million book.

By Stacy West Clark

6 minute read

July 29, 2022 | The Legal Intelligencer

I want to share with you some information on great marketing initiatives happening in law firms around the country that I recently learned about—as well as some recommendations suggested by my consultant colleagues in their blogs and articles.

By Stacy West Clark

10 minute read

May 16, 2022 | The Legal Intelligencer

Take off those cozy sweatpants and casual clothes you have been living in while working remotely because: It's time to do some face-to-face marketing again.

By Stacy West Clark

7 minute read

March 14, 2022 | The Legal Intelligencer

I had an eye-opening lunch recently with an area associate general counsel of a major U.S. company with over one million customers. This in-house counsel hires and oversees the majority of law firms that conduct litigation on her company's behalf.

By Stacy West Clark

6 minute read

February 08, 2022 | The Legal Intelligencer

Have you asked your clients if they were frustrated by anything you or the firm did? Have they ever complained about how hard it is to reach you or someone on your team?

By Stacy West Clark

6 minute read

November 17, 2021 | The Legal Intelligencer

Here is a recommendation: Based on my 30 years' experience as an attorney and law firm marketing consultant, if I were to advise you on two most important things your law firm should do to help its marketing efforts and bottom line, I would recommend that it be: first, creating a fantastic work environment for an outstanding workforce and second, teaching, then mandating the provision of outstanding service to clients.

By Stacy West Clark

6 minute read

September 22, 2021 | The Legal Intelligencer

I try to help lawyers and law firms every day make more money—that's my job and I love it. Unfortunately, I have seen the good, bad and really ugly go down—where lawyers just—to put it frankly—shoot themselves in the foot and sabotage all the good I have advised them to do.

By Stacy West Clark

7 minute read

July 28, 2021 | The Legal Intelligencer

It's mid-2021 and are you feeling too tired to start up your business development activities? Too busy? Don't think you can grow your practice? Forget how to do it? Don't think you can afford it? You are in luck. The playbook is different than it used to be.

By Stacy West Clark

6 minute read