May 21, 2021 | The Legal Intelligencer
Innovative New 2021 Marketing Programs at US Law FirmsOne of my favorite things to learn about is innovation in law firm marketing. In other words, what's NEW? What are law firms or individual lawyers doing to grow revenues and better bonds with clients (and referral sources)?
By Stacy West Clark
8 minute read
March 16, 2021 | The Legal Intelligencer
Marketing 'Marriages' Help You Get New Cases From New Referral SourcesOne of the things I love most about my work is the opportunity to introduce my clients to one another. It occurred to me one day, several years back, that I work with these terrific lawyers—most of who are at small firms—and if they could meet each other—they could refer work to one another!
By Stacy West Clark
6 minute read
January 29, 2021 | The Legal Intelligencer
Best Marketing Tool to Grow Business: Do Special (Free) Things for ClientsIt has really hit me—and I am sure you—that during the pandemic personalized acts of service have mattered so much—to all of us individually. And not only mattered … but were especially REMEMBERED.
By Stacy West Clark
8 minute read
November 24, 2020 | The Legal Intelligencer
Your COVID Holiday Shopping List for Clients and Referral SourcesOne of the biggest questions I am asked during a regular holiday season is "what should I give as a gift to my key clients and major referral sources?" The answer to this question is decidedly, but not markedly different this COVID holiday.
By Stacy West Clark
6 minute read
September 22, 2020 | The Legal Intelligencer
The Hottest Question Today: How Can I Stimulate Referrals Working Remotely?Yes. It is true. Lawyers today want to know how they can keep the pipelines open and working if they and their contacts are all working remotely. Without face-to-face lunches or breakfast or association gatherings, a lot of my clients are feeling lost as to how to stay on their referral sources' radars—and they also feel rudderless to find new referral sources.
By Stacy West Clark
7 minute read
July 28, 2020 | The Legal Intelligencer
Networking to Build Your Practice: How a Top Immigration Lawyer Did Just That!Each of you reading this CAN form a similar successful network that works. Look into your own personal rolodexes and find successful people who don't compete and organize a formal group.
By Stacy West Clark
7 minute read
May 20, 2020 | The Legal Intelligencer
Remote Marketing Strategies: Deliver Value-Added Services Virtually, Part 2I eagerly look forward to hearing how you successfully strengthened a client relationship—remotely by doing things that made your client's personal or professional world better. Not only is it a time-tested way to get work, but it feels good too.
By Stacy West Clark
8 minute read
March 23, 2020 | Pro Mid Market
Remote Marketing Strategies: Value-Added Services You Can Deliver Virtually NowWhether you have always worked remotely or are new to it in March 2020, there are so many things you can be doing for clients—right now—that are both extremely helpful to them and will also ensure you get more work down the road.
By Stacy West Clark
5 minute read
March 20, 2020 | The Legal Intelligencer
Remote Marketing Strategies: Value-Added Services You Can Deliver Virtually NowWhether you have always worked remotely or are new to it in March 2020, there are so many things you can be doing for clients—right now—that are both extremely helpful to them and will also ensure you get more work down the road.
By Stacy West Clark
5 minute read
January 17, 2020 | The Legal Intelligencer
Are Your Practice Group Meetings Making Marketing Gold?Most practice group meetings are spent going over current cases (old and new) and new caselaw. But with just a few small changes, practice group meetings can be a place of marketing gold.
By Stacy West Clark
5 minute read
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