Stacy West Clark

November 25, 2019 | The Legal Intelligencer

Over the years, I have been fortunate to go into law firms and offer an ethics CLE on how to use LinkedIn ethically. Each time I give this CLE, I familiarize myself with any new ethics opinions and—excitingly—new features that can help lawyers market to clients, referral sources and prospective clients.

By Stacy West Clark

6 minute read

September 18, 2019 | The Legal Intelligencer

Manko, Gold, Katcher & Fox is celebrating its 30th year as one of the country's leading environmental, energy and land use law boutique firms. Its success is not an accident, but rather one crafted by three decades of strategic marketing and hiring practices.

By Stacy West Clark

7 minute read

July 29, 2019 | The Legal Intelligencer

In a world of rising legal expenses, I want us to consider what we can do for clients that does not cost them anything—and that inures to their personal or professional benefit.

By Stacy West Clark

6 minute read

May 20, 2019 | The Legal Intelligencer

One of the fastest ways to grow your practice is to create (and then worship) your referral network. There are several ways to create them.

By Stacy West Clark

5 minute read

March 18, 2019 | The Legal Intelligencer

I have known Cheryl Nicolson for over 10 years. I thought I should tell her story as she has done what very few lawyers that I know have done. She started her firm, Nicolson Law Group, with one client, Electrolux Home Products, in 2008.

By Stacy West Clark

6 minute read

January 18, 2019 | The Legal Intelligencer

Let's say you had a choice: You needed to hire a law firm and your choices were one where the staff was indifferent and unengaged, and the other was a law firm where the staff was happy, caring and involved. I know which one I would pick.

By Stacy West Clark

6 minute read

November 27, 2018 | The Legal Intelligencer

A recent call to the Pennsylvania Disciplinary Board indicated that there are over 14,000 lawyers in Philadelphia County alone. That's a lot of competition for you and your firm. A great number of these lawyers are unlikely to be hired if they do not stick out or “differentiate” themselves in some way from their competition.

By Stacy West Clark

7 minute read

July 30, 2018 | The Legal Intelligencer

“What would you do if your business dried up tomorrow?” I posed this question to some of my favorite rainmakers—all successful lawyers from a variety of different practice areas. I thought it would be a unique way to identify some great marketing strategies ... and I was right.

By Stacy West Clark

1 minute read

April 06, 2018 | The Legal Intelligencer

I listened in on a recent webinar hosted by one of my long-time marketing gurus Larry Bodine who is chief marketing strategist for LawLytics web marketing in Tucson, Arizona, and medical malpractice attorney John Fisher of Kingston, New York.

By Stacy West Clark

5 minute read

January 22, 2018 | The Legal Intelligencer

I thought I would begin 2018 by telling you about a very industrious and special law firm that will remain—anonymous—who has begun the year in an outstanding way from a marketing perspective. I have the great privilege of working with some of the best lawyers in the state and this firm is at the top of my list—now more than ever.

By Stacy West Clark

5 minute read