Stacy West Clark

March 22, 2016 | The Legal Intelligencer

We all know now that your invoice is likely the most read piece of paper or email that your ­corporate client receives, and I am sure your clients are delighted beyond words to receive your invoices, right?

By Stacy West Clark

9 minute read

January 26, 2016 | The Legal Intelligencer

Recently, clients have come to me with bundled packages of special 2016 advertising rates that local news and community periodicals are offering them—with promises of reaching thousands of potential targets. They ask me, "What should we do? Could advertising get us more clients?" And the answer, of course, is, "Maybe—if done right."

By Stacy West Clark

4 minute read

November 24, 2015 | The Legal Intelligencer

I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures—made by lawyers—can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should view these stories as a kind of roadmap into what they could be doing to strengthen bonds with clients at a minimal cost. Two of the stories involve no out-of-pocket expense—at all. All three stories involve acts of kindness done by the lawyers to their clients—which have now resulted in these same lawyers getting more work and referrals from these happy clients.

By Stacy West Clark

5 minute read

November 23, 2015 | The Legal Intelligencer

I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures—made by lawyers—can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should view these stories as a kind of roadmap into what they could be doing to strengthen bonds with clients at a minimal cost. Two of the stories involve no out-of-pocket expense—at all. All three stories involve acts of kindness done by the lawyers to their clients—which have now resulted in these same lawyers getting more work and referrals from these happy clients.

By Stacy West Clark

5 minute read

September 22, 2015 | The Legal Intelligencer

I am sad to say this but many small to midsized law firms are seeing flat revenues. This trend can be reversed if law firm leaders encourage their colleagues to do the following right away.

By Stacy West Clark

5 minute read

September 22, 2015 | The Legal Intelligencer

I am sad to say this but many small to midsized law firms are seeing flat revenues. This trend can be reversed if law firm leaders encourage their colleagues to do the following right away.

By Stacy West Clark

5 minute read

July 28, 2015 | The Legal Intelligencer

My clients know that I love the phrase "four bangs for the buck." For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure and reap the most possible opportunities. Now I am here to say that my new expression should be 13 bangs for the buck.

By Stacy West Clark

4 minute read

July 27, 2015 | The Legal Intelligencer

My clients know that I love the phrase "four bangs for the buck." For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure and reap the most possible opportunities. Now I am here to say that my new expression should be 13 bangs for the buck.

By Stacy West Clark

4 minute read

May 26, 2015 | The Legal Intelligencer

I have been a law firm marketing consultant for over 20 years and during that time I have spoken to hundreds of your clients. I know what they want. Plain and simple, if you want to grow your practice, follow this blueprint.

By Stacy West Clark

6 minute read

May 22, 2015 | The Legal Intelligencer

I have been a law firm marketing consultant for over 20 years and during that time I have spoken to hundreds of your clients. I know what they want. Plain and simple, if you want to grow your practice, follow this blueprint.

By Stacy West Clark

6 minute read