Stacy West Clark

November 27, 2017 | The Legal Intelligencer

Some of you may have holiday shopping on your mind. That's fine—but I would rather you consider making sure that your list includes important marketing tools that will be needed for effective business development in 2018.

By Stacy West Clark

13 minute read

October 02, 2017 | The Legal Intelligencer

Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot…

By Stacy West Clark

5 minute read

October 02, 2017 | The Legal Intelligencer

Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot of what is working so you too have a blueprint to follow.

By Stacy West Clark

5 minute read

July 31, 2017 | The Legal Intelligencer

I am a client service junkie. I admit it. I am always on the lookout for law firms who are doing more than lip service and actually creating protocols and ­initiatives to make every client feel special. And it is well worth the effort. According to BTI Consulting, "when firms adopt—and truly live by—(client service) standards, their growth in profits per attorney is 1.5 percent higher than firms not ­applying a consistent client experience across their firm." Michael Downey, a past president of the American Bar Association's (ABA) law practice ­management section states that "lawyers' failure to return phone calls, communicate on matters and move ­matters forward are major causes for ethics complaints."

By Stacy West Clark

12 minute read

May 23, 2017 | The Legal Intelligencer

I am going to tell you exactly what several of my multimillion-dollar rainmaking clients did this past month to strengthen relationships with their current clients and key referral sources. I am also going to tell you what they did to "credential" themselves to further heighten their name recognition.

By Stacy West Clark

10 minute read

March 20, 2017 | The Legal Intelligencer

"I don't have time to market." That sentence is said by lawyers every day. I have been counseling lawyers on how to effectively market for over 30 years and I am here to tell you the contrary is true.

By Stacy West Clark

13 minute read

January 25, 2017 | The Legal Intelligencer

Have you ever walked into a business and been warmly greeted by the ­receptionist? It is a very soothing and welcoming feeling. You enjoy being treated well and have a positive impression not just of the business you have entered—but about what is next to occur inside its walls.

By Stacy West Clark

23 minute read

November 29, 2016 | The Legal Intelligencer

There are some lawyers who really get it. They have found the secret to getting great business: notably, they have carved out specific niches for their practices and thus have seized both the limelight and newfound revenue. I thought it would be helpful to look at exactly how they did it. So, as they say on "Law and Order": These are their stories!

By Stacy West Clark

11 minute read

August 10, 2016 | The Legal Intelligencer

One of the things I love about being a law firm marketing consultant is I get to watch firms innovate on ways to retain clients and get new ones. In the last few months, several "new" marketing ­activities have come to my attention that I thought were absolutely terrific.

By Stacy West Clark

19 minute read

May 24, 2016 | The Legal Intelligencer

Recently, I attended a lunchtime retreat offered by DillonMarcus, Executive Retreats on "How to Create Loyal, Loving Fans for Life," which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic's "best friends" for the past 26 years. Together they have written a soon-to-be-published book that has a working title of "Pheel the Love."

By Stacy West Clark

11 minute read