By Dave Poston, Megan Paquin and Jeff Rossen | November 13, 2019
Here are a few of the takeaways from our experience representing litigators and helping lawyers with their media efforts for the benefit of their clients.
By Frank Ready | November 13, 2019
The question of how effective firms are being with the social media efforts may largely come down to the manpower they are willing to put behind a keyboard, especially as clients become too busy for face-to-face networking.
By Simon Lock | November 13, 2019
The firm describes it as a 'first-of-its-kind' partnership in Germany, where the collaboration is taking place.
The American Lawyer | Commentary
By Erin Baxendale | November 11, 2019
Planning sounds formidable. But it doesn't have to be. It is an intentional process that gives you the ability to allocate resources appropriately and measure results.
By Frank Ready | November 11, 2019
Thanks to technology, there are no shortage of channels for firms to get their message out into the world. But the real secret to wrangling new clientele may require a radical change in attitude as well as tech.
By Dave Poston, Megan Paquin and Jeff Rossen | November 8, 2019
Here are a few of the takeaways from our experience representing litigators and helping lawyers with their media efforts for the benefit of their clients.
By Dan Packel | November 7, 2019
The feared litigation firm is executing a strategy to reach potential clients whether they operate in traditional or non-traditional business sectors. Plus, signs of a shake-out in the litigation funding space.
The Recorder | Analysis|Expert Opinion
By Jean-Luc Renault | November 7, 2019
Ever tried pitching a story about something that took place a few days ago, or a trend that's already been covered? It doesn't work out so well.
New York Law Journal | Analysis
By Jamie Diaferia and Jennifer Johnson Scalzi | November 7, 2019
In this Law Firm Marketing column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago, many legal marketing positions were filled by people who held various administrative roles in firms and transitioned into marketing roles with little to no formal training in the field. But that gap is clearly closing. Still, there is more work for law firms to do. That's particularly true in digital marketing.
By Patrick Smith | November 5, 2019
With law firm CMO searches sometimes extending for more than a year, legal marketing experts say the long vacancies can cause damage.
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