By Julie Talenfeld | October 28, 2019
With both the publicist and the attorney in siloed conversations with the client, he is now receiving the exact opposite advice—don't speak vs. speak fast.
Daily Business Review | Commentary
By Julie Talenfeld | October 28, 2019
With both the publicist and the attorney in siloed conversations with the client, he is now receiving the exact opposite advice—don't speak vs. speak fast.
The Legal Intelligencer | Commentary
By Meg Pritchard | October 28, 2019
I tend to think of marketing and business development efforts in four buckets—passive marketing, active marketing, reactive marketing and proactive marketing.
By Jeff Coburn | October 28, 2019
In a primary or even secondary commercial market, how does a 50-attorney general practice firm develop a strategic plan that gets the attention of corporate, public sector, or major non-profit clients by means of traditional marketing, advertising, or branding?
By Jenna Greene | October 22, 2019
The practicing lawyers with the biggest Twitter followings tend to be high-level government veterans
By Gina Rubel | October 21, 2019
Before jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for marketing and business development.
By Meredith Hobbs | October 21, 2019
After a law firm presentation to Google's Atlanta women's group, Google made a referral agreement with the midsized firm to serve as a resource for the tech giant's local employees for family law, estate planning or other issues.
By Patrick Smith | October 16, 2019
Gillian Ward comes on board as CMO about a month after Bryan Cave Leighton Paisner named a global chief people officer, which the firm says is another indicator of its post-merger integration efforts.
By Brenda Sapino Jeffreys | October 10, 2019
The Houston construction law firm had alleged that Brittany O'Brien kept clients' personal cell numbers after she resigned in July, and communicated with two competing firms.
The Legal Intelligencer | Commentary
By Ioana Good and Jessica Haarsgaard | October 8, 2019
In a world of globalization, technology and ever-evolving customer demands, change has shifted from a specialty to an imperative trait of today's business leaders.
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