The Legal Intelligencer | Commentary
By Joshua M. Peck | March 15, 2023
For a marketer focused on media relations—as your author has been for some 29 years—the journalistic landscape is very different now from what it was in 1994, and it affects the practice of media relations.
The Legal Intelligencer | Commentary
By Wayne Pollock | March 2, 2023
You can build your authority and thought leadership through content you curate for your clients and referral sources, not just content you create yourself.
The Legal Intelligencer | Analysis
By Max Mitchell | February 23, 2023
"This is going to become a recruitment concern," Wayne Pollock, a lawyer and founder of legal marketing firm Law Firm Editorial Service, said. "They're going to realize they have a burgeoning rainmaker. Even if they don't understand how they're a rainmaker on social media, they're going to understand when those first clients start coming in."
The Legal Intelligencer | Commentary
By Meg Pritchard | February 14, 2023
Content remains one of the most effective ways to build and maintain a trust relationship with clients and prospects at every stage of their hiring journey, from "not even thinking about hiring a lawyer," through "looking around" and "evaluating options," to "ready to make a hiring decision."
The Legal Intelligencer | Commentary
By Holly Lentz Kleeman | February 2, 2023
A smart approach to business development views the communications and events teams as launchpads for the firm's overall strategy. Thought leadership and networking are not ends in themselves. They must be part of a lawyer's or practice group's carefully crafted business plan.
The Legal Intelligencer | Commentary
By Dave Poston | January 17, 2023
Lawyers have long understood their role in helping clients find their way out of the problems they're facing. Historically, this responsibility was captured under litigation practices or proactive corporate prevention.
The Legal Intelligencer | Commentary
By Stacy West Clark | January 12, 2023
Let's start 2023 with a roadmap to finding a new client this year. Not bad for a resolution! This roadmap works—and if you use it, you should be able to do it again and again and build your practice.
The Legal Intelligencer | Commentary
By Wayne Pollock | January 5, 2023
A thought leadership program centered around your firm's executives can help it shine in the eyes of clients and potential hires.
By Charles Toutant | December 19, 2022
"I think I accomplished my goal of educating people as to how children are groomed and abused," said Bruce Nagel, who produced a film about the Boy Scouts of America's sex abuse scandal.
The Legal Intelligencer | Commentary
By Meg Pritchard | December 15, 2022
Whether you're slightly worried, braced for negative impact, cautiously optimistic or ready to take advantage of the opportunities 2023 has to offer (my recommended course of action), one important action you can take right now is to raise your profile in the marketplace.
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The Legal Intelligencer honors lawyers leaving a mark on the legal community in Pennsylvania and Delaware.
This conference aims to help insurers and litigators better manage complex claims and litigation.
Recognizing innovation in the legal technology sector for working on precedent-setting, game-changing projects and initiatives.
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