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The American Lawyer

Law Firm Marketers Saw Pay Raises, but Workload and Promotion Challenges Remain

"We're overworked, underpaid, and underappreciated. We're considered an expense, not an investment," noted one respondent of ALM Intelligence's recent legal marketing survey.
6 minute read

Legaltech News

Mary O'Carroll on Her Move to Goodwin: Law Firms Are at the Heart of Industry Disruption

O'Carroll, who formerly worked in a legal-ops role at Google and at CLM provider Ironclad, believes that law firms are at an inflection point when it comes to meeting the business needs of their clients.
5 minute read

New York Law Journal

Negotiating Media Interview Terms: Where to Draw the Line

"Building trust and credibility is paramount to fostering good relationships with reporters," write Jesse Dungan and Ivette Delgado of Infinite Global.
8 minute read

Law.com

Client Retention: Grabbing the Low-Hanging Fruit

This article explores the importance of client retention, strategies to nurture client relationships, and how to leverage those relationships for business development.
7 minute read

Texas Lawyer

The Future of Law Firm Marketing and Business Development

"Revenue-focused marketing and business development organizations of the future will need to be agile and adaptable to changing market conditions, firm requirements, and client needs," writes Carl Grant III of Oxford Strategic Legal Advisors.
5 minute read

The Legal Intelligencer

Want to Be a Rainmaker? Master Balancing Business Development and Thought Leadership

Rainmakers take action on this understanding by consistently and intelligently investing time in both business development and thought leadership.
7 minute read

Daily Report Online

Lewis Brisbois Litigator Moves to Atlanta Boutique to 'Round Out' Its Services to Other Lawyers

"While there are lawyers that do pieces of what we do, I haven't found a standalone firm that covers our niche practice," said Law Firm GC founder Jonathan Hawkins.
4 minute read

Daily Report Online

Morris, Manning & Martin to Shrink Its Footprint in Move From 37-Year Atlanta Home

Managing partner Simon Malko hopes the move to the newer space will encourage office work and aid recruiting and retention.
3 minute read

The Legal Intelligencer

AI in Advertising: Understanding the Hype, Role and Legal Challenges

AI offers businesses—including law firms—powerful tools to reach the right audience, optimize their advertising budgets, and ultimately grow their client base.
7 minute read

Legaltech News

Legal Tech Industry Vets Launch New Marketing Comms Firm Limelight

Former journalists and marketing professionals Kenneth Gary and Erin Harrison look to leverage their years of experience at the intersection of law, business and technology to offer bespoke communications programs beyond PR for clients, founded in innovation and efficiency.
4 minute read

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