West

January 25, 2017 | The Legal Intelligencer

Have you ever walked into a business and been warmly greeted by the ­receptionist? It is a very soothing and welcoming feeling. You enjoy being treated well and have a positive impression not just of the business you have entered—but about what is next to occur inside its walls.

By Stacy West Clark

23 minute read

January 19, 2017 | Legaltech News

Companies need to be mindful of November guidance from DHS and NIST.

By Hanley Chew, Fenwick & West

12 minute read

November 29, 2016 | The Legal Intelligencer

There are some lawyers who really get it. They have found the secret to getting great business: notably, they have carved out specific niches for their practices and thus have seized both the limelight and newfound revenue. I thought it would be helpful to look at exactly how they did it. So, as they say on "Law and Order": These are their stories!

By Stacy West Clark

11 minute read

October 17, 2016 | Legaltech News

Ultimately, when it comes to dealing with ransomware, avoiding an attack in the first place cures all.

By Hanley Chew, Fenwick & West

7 minute read

August 10, 2016 | The Legal Intelligencer

One of the things I love about being a law firm marketing consultant is I get to watch firms innovate on ways to retain clients and get new ones. In the last few months, several "new" marketing ­activities have come to my attention that I thought were absolutely terrific.

By Stacy West Clark

19 minute read

May 24, 2016 | The Legal Intelligencer

Recently, I attended a lunchtime retreat offered by DillonMarcus, Executive Retreats on "How to Create Loyal, Loving Fans for Life," which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic's "best friends" for the past 26 years. Together they have written a soon-to-be-published book that has a working title of "Pheel the Love."

By Stacy West Clark

11 minute read

March 22, 2016 | The Legal Intelligencer

We all know now that your invoice is likely the most read piece of paper or email that your ­corporate client receives, and I am sure your clients are delighted beyond words to receive your invoices, right?

By Stacy West Clark

9 minute read

January 26, 2016 | The Legal Intelligencer

Recently, clients have come to me with bundled packages of special 2016 advertising rates that local news and community periodicals are offering them—with promises of reaching thousands of potential targets. They ask me, "What should we do? Could advertising get us more clients?" And the answer, of course, is, "Maybe—if done right."

By Stacy West Clark

4 minute read

November 24, 2015 | The Legal Intelligencer

I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures—made by lawyers—can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should view these stories as a kind of roadmap into what they could be doing to strengthen bonds with clients at a minimal cost. Two of the stories involve no out-of-pocket expense—at all. All three stories involve acts of kindness done by the lawyers to their clients—which have now resulted in these same lawyers getting more work and referrals from these happy clients.

By Stacy West Clark

5 minute read

November 23, 2015 | The Legal Intelligencer

I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures—made by lawyers—can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should view these stories as a kind of roadmap into what they could be doing to strengthen bonds with clients at a minimal cost. Two of the stories involve no out-of-pocket expense—at all. All three stories involve acts of kindness done by the lawyers to their clients—which have now resulted in these same lawyers getting more work and referrals from these happy clients.

By Stacy West Clark

5 minute read