West

March 24, 2015 | The Legal Intelligencer

In many law firms, senior partners with well-known practices and reputations can overshadow the business development efforts of younger partners and associates. Their reputations can loom extremely large. This can cause younger lawyers great frustration in jumpstarting their own marketing efforts. However, there are easy tried-and-true ways for a junior lawyer to slowly, yet predictably, get out of the shadow of a senior lawyer and develop his or her own reputation and client roster.

By Stacy West Clark

5 minute read

March 24, 2015 | The Legal Intelligencer

In many law firms, senior partners with well-known practices and reputations can overshadow the business development efforts of younger partners and associates. Their reputations can loom extremely large. This can cause younger lawyers great frustration in jumpstarting their own marketing efforts. However, there are easy tried-and-true ways for a junior lawyer to slowly, yet predictably, get out of the shadow of a senior lawyer and develop his or her own reputation and client roster.

By Stacy West Clark

5 minute read

January 27, 2015 | The Legal Intelligencer

It's 2015. Are you ready to get to work and grow your firm's business? No matter the size of your firm, but particularly small to midsized firms, it is time to wake up and get energized to market effectively in 2015.

By Stacy West Clark

6 minute read

January 26, 2015 | The Legal Intelligencer

It's 2015. Are you ready to get to work and grow your firm's business? No matter the size of your firm, but particularly small to midsized firms, it is time to wake up and get energized to market effectively in 2015.

By Stacy West Clark

6 minute read

November 25, 2014 | The Legal Intelligencer

Did you know that the bio pages of a law firm website are usually the most heavily visited of any portion of a law firm's site? It's true and yet, after reading thousands of lawyer bios, I have concluded that most do very little to effectively promote their subjects. In fact, I would argue that most bios are boring, colorless and in-artfully written.

By Stacy West Clark

5 minute read

September 23, 2014 | The Legal Intelligencer

Have you checked under your law firm's proverbial "hood" lately to make sure your marketing ducks are all in a row? You should. I have been looking under the hood of several law firms of late and found that they are not putting their best foot forward and are actually sabotaging their own business development efforts.

By Stacy West Clark

5 minute read

July 22, 2014 | The Legal Intelligencer

My job as a law firm marketing consultant is to always give lawyers the best advice to help them get more business. I am going to give you my very best advice today that could make all the difference in your practice. It will be very short and sweet and I am sorry, but you may not like it.

By Stacy West Clark

5 minute read

May 27, 2014 | The Legal Intelligencer

Several years ago at an American Bar Association law practice management section marketing conference, a partner with a prominent intellectual property firm told the audience a wonderful story. He described how the firm had set out to do more IP work for an industry sector and had selected as its target the food industry. Tapping themselves as the "peanut butter and jelly IP lawyers," the lawyers headed out to be exhibitors and participants at food industry conferences and they wrote an industry-targeted book on intellectual property. Importantly, their work paid off. They saw the business grow.

By Stacy West Clark

5 minute read

April 03, 2014 | New Jersey Law Journal

Practical tips from marketing experts on how litigators can grow their book of business on a regular basis.

By Stacy West Clark

6 minute read

March 21, 2014 | The Legal Intelligencer

Commercial litigators have long bemoaned the episodic nature of their practice—and used it, dare I say, as a crutch or rationale for not engaging in active business development. While they may not know when or where their next case is coming from, there are definite steps they can take to ensure the case does come their way.

By Stacy West Clark

6 minute read