By Jennifer Scalzi, CEO, Calibrate Legal, Inc. | October 9, 2018
The state of hiring in legal marketing and business development
By Tracie Sokol, Canon U.S.A. | October 9, 2018
GDPR compliance can represent a quantifiable benefit that can make firms stand out against the competition, identifying and connecting efforts to clear ROI for the investment.
By Jeff Coburn | October 8, 2018
Firms throughout the country have retained branding consultants to help them become more distinctive … largely by changing their name (mostly by shortening it), creating a distinctive logo, developing a catchy tag line, advertising themselves (as on NPR), or affixing their names to charity events. How much have mid-size firms achieved “brand equity” or “competitive differentiation” from these efforts?
By R. Robin McDonald | October 8, 2018
Richard Robbins, founder of the Robbins Law Group, said that lobbying affiliate RGR has recruited two well-known nonlawyer lobbyists to augment the work of firm lawyers who cut their legal teeth in the political arena.
Legaltech News | Analysis|Live Coverage
By Zach Warren | October 4, 2018
At LMA Tech Midwest, three firm and law school marketers ran through their processes for undertaking a redesign from genesis through continual improvement.
The American Lawyer | Commentary
By Jill Huse | October 3, 2018
Law firms need to find a way to bridge the gap.
By Shari L. Klevens and Alanna Clair | October 3, 2018
Most businesses and individuals enjoy a broad right to contract by which they are free to enter into contracts often subject only to the limitation that the contracts do not violate any existing laws or public policy.
By Nicholas Bruch, Director, ALM Intelligence | October 3, 2018
Given the obstacles law firms are facing, profitability shouldn't be increasing. A look at how firms are doing it.
By Dan Packel | October 2, 2018
Clifford Chance and DLA Piper were runners-up in the latest survey of law firm brand strength from Acritas.
The Legal Intelligencer | News
By Dan Packel | October 2, 2018
Clifford Chance and DLA Piper were runners-up in the latest survey of law firm brand strength from Acritas.
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