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Daily Business Review

Attorneys and Publicists: In Times of Crisis, Let's Be Friends Instead of Foes

With both the publicist and the attorney in siloed conversations with the client, he is now receiving the exact opposite advice—don't speak vs. speak fast.
4 minute read

The Legal Intelligencer

Proactive Marketing for the Win—Everyone Should Do It

I tend to think of marketing and business development efforts in four buckets—passive marketing, active marketing, reactive marketing and proactive marketing.
7 minute read

Pro Mid Market

Practice Group Planning: Where the Rubber Meets the Road

In a primary or even secondary commercial market, how does a 50-attorney general practice firm develop a strategic plan that gets the attention of corporate, public sector, or major non-profit clients by means of traditional marketing, advertising, or branding?
6 minute read

Litigation Daily

Does Having Lots of Twitter Followers Mean You're a Good Lawyer?

The practicing lawyers with the biggest Twitter followings tend to be high-level government veterans
3 minute read

Pro Mid Market

Podcasts Are the New Black for Law Firm Business Development

Before jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for marketing and business development.
7 minute read

Daily Report Online

Drew Eckl, Broadening Its Scope, Presents at Corporate Women's Groups

After a law firm presentation to Google's Atlanta women's group, Google made a referral agreement with the midsized firm to serve as a resource for the tech giant's local employees for family law, estate planning or other issues.
6 minute read

The American Lawyer

Bryan Cave Leighton Paisner Continues Integration, Adding First Global Marketing Chief

Gillian Ward comes on board as CMO about a month after Bryan Cave Leighton Paisner named a global chief people officer, which the firm says is another indicator of its post-merger integration efforts.
4 minute read

International Edition

Lawyers Who Don't Embrace Tech Will Be Replaced by Those Who Do, Says HSF Innovator

Australia-based Hillary Goodier, head of global technology strategy at Herbert Smith Freehills' Alternative Legal Services, will soon be attending Harvard Business School, where she has been awarded a scholarship to study "Disruptive Innovation."
7 minute read

Texas Lawyer

Cokinos Young, Former Marketing Director Settle Suit Over Confidential Client Info

The Houston construction law firm had alleged that Brittany O'Brien kept clients' personal cell numbers after she resigned in July, and communicated with two competing firms.
4 minute read

International Edition

Reed Smith International Turnover Grows Just 1% Amid Profits Drop

The firm paid out 5% more to its highest-paid partner during the most recent financial year, its LLP accounts show.
2 minute read

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More from ALM

Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

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